WE HELP YOU MAKE SENSE OF YOUR MARKET
The flexible, cost effective way to access consumer insight, trend analysis and market data for
kitchen, bathroom and surfaces brands
WE de-clutter the research arena
There’s a lot of research data out there and it takes time and patience
to find that nugget of information relevant to your brand.
As your Insight Partner, we do the leg-work and present you with only the most relevant,
validated up-to-date consumer insight, trend analysis and market data for
the kitchen, bathroom and surface sectors.
Consumer insight
We investigate the key influences behind the purchase of a kitchen, bathroom or surface product to understand the barriers to sales, where consumers are researching prior to purchase, why they buy from a particular outlet, and much more.
trend analysis
Future-proof your brand by following our analysis of the bigger social, demographic, economic, environmental trends. Understand how these mega-trends interact with each other and influence what people will buy for their homes over the next 10 years
market data
Our industry knowledge and focus means that we are able to publish accurate and up-to-date market data, ensuring that our Insight Partners can make strategic decisions with the latest industry figures at their fingertips.
BEHAVIOURAL studies
Our diary studies follow homeowners in real time as they use products within their homes, providing a true understanding into where product improvements can be made and the opportunities for new product development.
design innovation
Through continuous observations and reviews of new developments and innovations, we provide an overview of the latest design trends from both within the home improvement industry and also the broader environments.
brand tracking
Our brand tracker is run on a regular basis to enable our partners to understand how consumer awareness and perceptions of their brand are developing over a period of time and in comparison
to competitor brands
We partner with Change-Makers
Our Research Director and Founder, Jane Blakeborough explains how the Insight Partner Service is for those brands who want to be proactive within their industry, who want to grow their share of the market by really understanding their customer base.
Latest Trend Updates
