What we do - Trend-Monitor

We target three UK home improvement categories

This means we deliver very focused
trend analysis, consumer insight and market data
for our Insight Partners

KITCHENS

BATHROOMS

SURFACES

Consumer insight

We investigate the key influences behind the purchase of a kitchen, bathroom or surface product to understand the barriers to sales, where consumers are researching prior to purchase, why they buy from a particular outlet, and much more.

trend analysis

Future-proof your brand by following our analysis of the bigger social, demographic, economic, environmental trends. Understand how these mega-trends interact with each other and influence what people will buy for their homes over the next 10 years

market data

Our industry knowledge and focus means that we are able to publish accurate and up-to-date market data, ensuring that our Insight Partners can make strategic decisions with the latest industry figures at their fingertips.

BEHAVIOURAL studies

Our diary studies follow homeowners in real time as they use products within their homes, providing a true understanding into where product improvements can be made and the opportunities for new product development.

design innovation

Through continuous observations and reviews of new developments and innovations, we provide an overview of the latest design trends from both within the home improvement industry and also the broader environments.

brand tracking

Our brand tracker is run on a regular basis to enable our partners to understand how consumer awareness and perceptions of their brand are developing over a period of time and in comparison
to competitor brands

FIND OUT MORE ABOUT OUR REPORTS

SEE AVAILABLE REPORTS

PARTNER WITH US

Omnibus
surveys

Up to five linked questions on a subject of your choice, attracting 1000 responses from a nationally representative sample
Results delivered via an online interactive dashboard

£1999 per survey

BESPOKE CONSUMER INSIGHT

Consumer surveys specifically aimed at your target market and designed to answer the questions you need to know for your brand development.
Results delivered via an online interactive dashboard, as well as a full pdf report

From £5750 per survey

PRODUCT-SPECIFIC BEHAVIOURAL STUDIES

Gain a true understanding of how consumers use your product by tracking their behaviours and habits in real time via a mixed qualitative and quantitative interactive diary study.

From £10,500 per study

VIEW CASE STUDIES

We partner with Change-Makers

Our Research Director and Founder, Jane Blakeborough explains how the Trend-Monitor is for those brands who are proactive within their industry and want to grow their share of the market by really understanding their customer base.