What we do - Trend-Monitor

We target three UK home improvement categories

This means we deliver very focused
trend analysis, consumer insight and market data
for our Insight Partners

KITCHENS

BATHROOMS

SURFACES

Consumer insight

We investigate the key influences behind the purchase of a kitchen, bathroom or surface product to understand the barriers to sales, where consumers are researching prior to purchase, why they buy from a particular outlet, and much more.

BEHAVIOURAL studies

Our diary studies follow homeowners in real time as they use products within their homes, providing a true understanding into where product improvements can be made and the opportunities for new product development.

market data

Our industry knowledge and focus means that we are able to publish accurate and up-to-date market data, ensuring that our clients can make strategic business decisions based on the latest industry figures.

FIND OUT MORE ABOUT OUR REPORTS

SEE AVAILABLE REPORTS

PARTNER WITH US

trend analysis

Future-proof your brand by following our analysis of the bigger social, demographic, economic, environmental trends. Understand how these mega-trends interact with each other and influence what people will buy for their homes over the next 10 years

design innovation

Through continuous observations and reviews of new developments and innovations, we provide an overview of the latest design trends from both within the home improvement industry and also the broader environments.

RESEARCH LIBRARY

A collection of relevant, validated, category-specific
industry white papers and research reports issued by a range of third-party organisations which give a wider perspective on the issues facing the UK home improvement industry

FIND OUT MORE ABOUT OUR REPORTS

SEE AVAILABLE white papers

ACCESS THE RESEARCH LIBRARY

Omnibus
surveys

Up to five linked questions on a subject of your choice, attracting 1000 responses from a nationally representative sample. Results delivered via an online interactive dashboard.

£2250 per survey

BESPOKE CONSUMER INSIGHT

Consumer surveys specifically aimed at your target market and designed to answer the questions you need to know. Results delivered via an online interactive dashboard, as well as a full pdf report.

From £5750 per survey

PRODUCT-SPECIFIC BEHAVIOURAL STUDIES

Gain a true understanding of how consumers use your product by tracking their behaviours and habits in real time via a mixed qualitative and quantitative interactive diary study.

From £10,500 per study

VIEW CASE STUDIES

ON-DEMAND INSIGHT SERVICE

For those companies that need market insight to support their marketing function, but not on a full time basis.

This flexible service is designed to help you find specific market and trend information within existing, reliable and verified research resources, whether this is Trend-Monitor research or secondary research.

Don’t waste time Google-ing, ask Trend-Monitor

View packages and pricing

TREND-MAPPING WORKSHOPS

Designed to help you future-proof your business, these half-day interactive sessions will map out the trends that will have the biggest impact on the future of your brand

From macro to micro, industry to cultural, global to local,
these workshops will uncover how evolving social, demographic, environmental, consumer, retail, design and innovation trends
will influence what and how your customers will buy in the future

Find out how a workshop will benefit your brand

We partner with Change-Makers

Our Research Director and Founder, Jane Blakeborough explains how the Trend-Monitor is for those brands who are proactive within their industry and want to grow their share of the market by really understanding their customer base.