The Global Wellness Summit held in November this year brought together wellness experts to discuss how the pandemic is shaking up the “wellness concept” and what they predict will be the big wellness trends for 2021.
Two of the trends they highlighted are of particular interest to the home improvement sector :-
The summit agreed that bringing all kinds of wellness into our home is a trend that has been ‘dramatically amplified’ by Covid-19
We’re spending so much more time in our homes, so companies are looking to help us optimize that space, specifically as a wellness refugeClaire McCormack, Content + Thought Leadership, Indie Beauty Media Group/Beauty Independent
Air quality is highlighted as a key element of home wellness. We are saying goodbye to the sealed, air-conditioned home and opening windows, eating outside; very basic pleasures and behaviors that generate wellness.The Global Wellness Summit @Global_GWS highlights home wellness as an important trend in 2021, and specifically air quality in the home #kbb #consumerinsight Click To Tweet
Wellness architecture will both surge and evolve, with important work being done on how the built environment and our communities impact our long-term health, citing the pioneering research of Centric Lab, a neuroscience lab that examines the full biological response we have to a particular environment.
The research finds that communities experiencing high levels of environmental and psychosocial stress suffer biological inequality, and it’s this kind of research that could provide a roadmap for housing developers to reimagine homes, workplaces and streets.
It is also predicted that we will see a burst of tech innovation around hygienic, pathogen-fighting homes, to create “pandemic-proof properties” that use technology to protect us from harmful bacteria and viruses.
At Home Beauty
The summit expects the at-home, self-care beauty trend will reach new heights in 2021, with people seeking out beauty technologies and treatments that they can execute at home.The Global Wellness Summit @Global_GWS expects the at-home, self-care beauty trend will reach new heights in 2021, with people seeking out beauty technologies and treatments that they can execute at home #kbb #bathroomtrends Click To Tweet
This will be driven by a rise in wellness and beauty coaching, virtual classes and digital content as spa professionals, nutritionists and personal trainers look for ways to maintain engagement with their clients.
This growing trend provides opportunities for bathroom product manufacturers as the homeowners look to recreate a spa-like vibe at home, as well as new ways to listen to and watch digital content whilst in the bathroom.