Our desire to get both healthier and closer to nature is leading to a surge in home gardening with indoor microgreens coming top of the list.
There were plenty of interesting nuggets for avid trend watchers in the recently revealed Pinterest 100 2020, but among the most intriguing was the news that online searches for ‘indoor microgreens’ on Pinterest are up by a staggering 223%.
The preoccupation with microgreens is the coming together of several key trends, with the wellness trend being chief among them.The preoccupation with microgreens is the coming together of several key trends, with the wellness trend being chief among them. Click To Tweet
Microgreens are the early leaves and stems – between seven to 14 days old – of vegetables or herbs. They’re older than sprouts but not as old as the ‘baby’ vegetables we toss into salads, and compared to both, they’re absolutely packed with vitamins and antioxidants. As healthy foods go, for those who are concerned about eating what’s best for them, microgreens are a bona fide superfood.
But there’s more to this trend than simply covering off the daily vitamin intake. On Instagram, the #microgreens hashtag has 375,000 followers, while the #indoorplants hashtag has 2,187,300. Similarly, searches on Pinterest for Garden Rooms are up by 104%, reflecting a growing interest in growing plants at home as well as vegetables.
According to the Royal Horticultural Society (RHS) there has been a 10% to 15% year-on-year increase across the industry in houseplants since 2013. The RHS’s research found that 72% of adults had a houseplant in their home with this figure rising to four in five – 80% – of 16-24 years olds.
Our mounting concern for the environment has brought with it a desire to get closer to nature, but urbanisation means that, for many, the opportunity to get out into the wild does not often present itself – bringing the outside into our homes looks to be the next best thing.
Also, as an increasing number of people rent their homes rather than own them, buying houseplants rather than tending gardens outdoors is an investment that they can take with them when they move.
Added to that, there are claims that the fact that younger people are so focused on houseplants points to another current phenomenon, which is also driving the pet parenthood trend – the delaying of actual parenthood, and the preference for having something less challenging than children to tend and nurture. Plant parenthood, in fact.
But back to the surge in searches for indoor microgreens, why does this matter?
It matters because people tend to search on Pinterest for things in order to find out more about them before they actually try them. This means that as an indicator regarding what consumers want to try next, it is a compelling one.
Experimenting with growing food in our homes is one sustainable step closer to self sufficiency, but also means we will need to have the space and the wherewithal to do it successfully. Designers are already under pressure to create compact urban kitchens that are both stylish and functional. Indoor gardening solutions could be the next big thing making it onto the client’s dream kitchen wishlist soon.