Why we should all get behind #WaterSavingWeek

Trend-Monitor-Water-Saving-Week-2019

From 29th April until 3rd May Waterwise is hosting its annual online event, Water Saving Week, which aims to raise awareness of specific areas of water use.

This is the fifth year running that the not-for-profit organisation has run the event, and it will be posting videos, visual content, water-saving tips and daily challenges containing information about water usage in a bid to make as much noise as possible online and on social media.

Waterwise offers plenty of compelling figures around the way we waste water. It points out that the average Brit uses about 140 litres of tap water a day, but if you include the amount of water embedded within products, this rises to about 3,400 litres a day.

The average Brit uses about 140 litres of tap water a day, but if you include the amount of water embedded within products, this rises to about 3,400 litres a day. #WaterSavingWeek @waterwise Click To Tweet

Also, if the entire adult population of England and Wales remembered to turn off the tap when brushing their teeth, 180 mega litres could be saved per day, which according to Waterwise is enough to supply nearly 500,000 homes and fill 180 Olympic-sized swimming pools.

These attention-grabbing statistics are necessary.

Trend-Monitor’s own research carried out in partnership with the Bathroom Manufacturers Association found that plenty of consumers now have the best intentions – 80% say they consider water efficiency to be a key influencer when they’re buying bathroom products. However, Trend-Monitor’s Behind the Bathroom Door report also found that once we are on our own and in the privacy of our own bathrooms, our water usage is wasteful to say the least.

Our 'Behind the Bathroom Door' study found that once we are on our own and in the privacy of our own bathrooms, our water usage is wasteful to say the least. #WaterSavingWeek … Click To Tweet

Habits that we should have broken by now, such as leaving the tap running unnecessarily, remain an issue. According to the Trend-Monitor study, 25% of respondents kept the tap running throughout the whole tooth-brushing process, while 81% left the tap running with the plug out for hand washing, and 63% left the tap running and plug out while washing their faces. In addition, 22% spent over 15 minutes in the shower, and almost 60% of showers are run to warm up – some for up to five minutes.

Water Saving Week has been divided into themes, with a different one for every day, and there are plenty of shocking statistics to share to highlight each one.

It kicks off with Meat Free Monday – it takes 15,415 litres of water to produce 1kg of beef, 5,988 litres to produce 1kg of pork, and 322 litres to produce 1kg of vegetables.

It takes 15,415 litres of water to produce 1kg of beef, 5,988 litres to produce 1kg of pork, and 322 litres to produce 1kg of vegetables. #WaterSavingWeek @waterwise Click To Tweet

This is followed by Toilet Tuesday – apparently 7/10 people don’t actually know which button to press on their dual-flush toilet.

Seven out of ten people don’t actually know which button to press on their dual-flush toilet. #WaterSavingWeek @waterwise Click To Tweet

Wash Wednesday – sponsored by Methven – highlights the fact that if every UK household took one less minute in the shower every day it would save £215 million on our collective energy bills a year.

If every UK household took one less minute in the shower every day it would save £215 million on our collective energy bills a year. #WaterSavingWeek @waterwise Click To Tweet

Tap Thursday raises the issue that on average a leaking tap can waste up to 5,500 litres of water a year, and Freshwater Friday reveals that by 2030 nearly half of the world’s population will live in areas of high water stress.

On average a leaking tap can waste up to 5,500 litres of water a year #WaterSavingWeek @waterwise Click To Tweet

As #WaterSavingWeek is an online event it’s easy to post, repost and share to help lend support – at the very least we can all share the final tip from Tap Thursday: don’t run the tap while brushing your teeth!

By 2030 nearly half of the world’s population will live in areas of high water stress. #WaterSavingWeek @waterwise Click To Tweet
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