Investigating the ‘how, what, why and where’  of the consumer purchase process for each category, these reports look at the motivations behind the purchase of a kitchen, bathroom or surface, where consumers research prior to purchase, how the area is planned and designed, the barriers and influences to sales, why a retail outlet is chosen and much more

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By conducting diary studies which follow homeowners in real time as they use products within their homes, we are able to provide true insights into where product improvements can be made and the opportunities for new product development.

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Future-proof your brand by following our analysis of the bigger social, demographic, economic, environmental trends. Understand how these mega-trends interact with each other and influence today’s consumer in terms of what products they will buy for their homes and how they will buy these products.

At a more local level, we also track consumer and retail trends, highlighting key influences from within the home improvement industry and the wider environment, relating their relevance to kitchen, bathroom and surface brands

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Our collaboration with specialist researcher JKMR means that we are able to offer accurate and up-to-date market data in the form of multi-client reports, and the industry benefits from a comprehensive ‘manufacturing to end installation’ approach to market analysis, underpinned by a joint expertise and experience.

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We are continually tracking new designs and innovations, both within the home improvement industry and the wider environments.  Reviewing what is happening in other industries to assess new innovations for kitchens, bathrooms and surfaces and looking beyond the latest colour and material fads to provide a clear picture for new product development teams.

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A number of our reports have been researched and compiled in collaboration with a major brand or outside organisation.  This has enabled Trend-Monitor to gain a true understanding of industry research requirements and our commissioners have been able to have direct input into the focus of the research

Contact us if  you would like to commission a research report    

Some of the people we have worked with