We continue our collaboration with JKMR to provide comprehensive market data for the K&B industry
This collaborative partnership with research specialist JKMR enables us to provide an even more comprehensive service to the UK kitchen and bathroom industry.
By combining our expertise in consumer and B2B data, and developing new projects, our partnership will enable clients to access the widest range of kitchen and bathroom industry specific data.
JKMR is the UK’s only business-to-business research company specialising in the fitted kitchen product industries, offering in-depth analysis of the market including reports that focus on individual product areas, as well as its renowned annual Overview of the UK Fitted Kitchen Market.
With JKMR’s multi-client reports now available alongside Trend-Monitor reports to purchase and download directly from the Trend-Monitor website, clients will have access to a ‘one stop shop’ for industry research.
“JKMR is an enormously well-respected industry analyst with lengthy experience in researching the kitchen market,” said Jane Blakeborough, Trend-Monitor’s research director.
“Being able to include their business data alongside our consumer data will be of huge benefit to the industry. We’re also looking forward to working together on a much-requested bathroom market data report, which we have been discussing with a number of bathroom brands. This new report will be available later this year.”
Jayne Barber, founder-director of JKMR, added: “By working in a partnership model we are able to provide clients with even greater insights that combine both consumer and B2B research. This collaboration means the industry will benefit from a comprehensive ‘manufacturing to end installation’ approach to market analysis, underpinned by our joint expertise and experience.”
In this interview we draw on Jayne’s 30 years of experience researching the UK kitchen market to find out about the trends that are having the biggest impact on sales of kitchens.
NOTES FOR EDITORS
Established in 2015 by research director Jane Blakeborough, Trend-Monitor is an industry-recognised market analyst focusing on the trends that affect how people live in their homes and ultimately the products they will buy for their homes. Working with brands to enable them to use trends to their advantage, Trend-Monitor targets the kitchen, bathroom and surface sectors, providing category-specific ‘off the peg’ reports, as well as undertaking trend workshops, bespoke research projects and behavioral studies for major retailers, K&B manufacturers (UK and overseas), distributors, trade associations, architects, designers, housebuilders, investors, academics, journalists, brand agencies and more.
JKMR was established in 1998 by founder-director Jayne Barber, and is currently the UK’s only business-to-business research company specialising in the fitted kitchen product industries, supplying a range of multi-client reports and consultancy services to meet the day-to-day needs of those supplying the market. JKMR clients include major names in all sectors of the UK and European fitted kitchen markets, as well as global names in financial investment and business analysis. JKMR is a corporate member of the KBSA and lead supplier of market figures to the association.