“We started off the week with a bang by having our first Trend Mapping Workshop with Jane Blakeborough from Trend Monitor. An inspirational afternoon mapping our present and future. It’s so important to understand the macro and micro trends effecting our customers which shape their lifestyle and influences our furniture design”
Simon Bodsworth, MD of Daval Furniture
#1
Identifying potential new markets and customer groups
#2
Highlighting gaps in product categories and ranges
#3
Spotting market opportunities ahead of the competition
#4
Tapping into changing customer attitudes, mindsets and habits
A brand-specific collaborative half-day for your colleagues, facilitated at your premises by Trend-Monitor
You will be encouraged to look beyond the industry silos and view trends from the wider environments.
Your team will experience a thought-provoking interactive forum looking into the future of your brand
You will cut through the hype surrounding temporary fads to highlight the trends with longevity
You will understand the connections between different and contrasting trends, ideas and values
You will generate a digital map of trend influences which will directly and indirectly affect your brand
Promotes inter-departmental discussion
Generates a shared view of the future
It’s a great team building exercise