“We started off the week with a bang by having our first Trend Mapping Workshop with Jane Blakeborough from Trend Monitor. An inspirational afternoon mapping our present and future.  It’s so important to understand the macro and micro trends effecting our customers which shape their lifestyle and influences our furniture design”
Simon Bodsworth, MD of Daval Furniture


Identifying potential new markets and customer groups


Highlighting gaps in product categories and ranges


Spotting market opportunities ahead of the competition


Tapping into changing customer attitudes, mindsets and habits

See an example of a Trend-Map here >