Designed to help you future-proof your business
Half-day interactive sessions which map out the trends that will have the biggest impact on the future of your brand
From macro to micro, industry to cultural, global to local,
these workshops will uncover how evolving
social, demographic, environmental, consumer, retail, design and innovation trends
will influence what and how your customers will buy in the future
The output is a digital map of trend influences which have the potential to directly or indirectly affect your brand.
This map can be reviewed and updated at the click of a mouse.
“We started off the week with a bang by having our first Trend Mapping Workshop with Jane Blakeborough from Trend Monitor. An inspirational afternoon mapping our present and future. It’s so important to understand the macro and micro trends effecting our customers which shape their lifestyle and influences our furniture design”
Simon Bodsworth, MD of Daval Furniture
Identifying potential new markets and customer groups
Highlighting gaps in product categories and ranges
Spotting market opportunities ahead of the competition
Tapping into changing customer attitudes, mindsets and habits
A brand-specific collaborative half-day for your colleagues, facilitated at your premises by Trend-Monitor
You will be encouraged to look beyond the industry silos and view trends from the wider environments.
Your team will experience a thought-provoking interactive forum looking into the future of your brand
You will cut through the hype surrounding temporary fads to highlight the trends with longevity
You will understand the connections between different and contrasting trends, ideas and values
You will generate a digital map of trend influences which will directly and indirectly affect your brand
Promotes inter-departmental discussion
Generates a shared view of the future
It’s a great team building exercise