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JKMR UK Kitchen Worktop Market Update Report 2018/19
JKMR UK Luxury Kitchen Market Report 2019
JKMR UK Market For Kitchen Sinks Report 2019
Bathroom Purchasing Trends, Consumer Insight Report 2018
Behind the Bathroom Door – A Study of Bathroom Habits and Behaviours
Bathroom Consumer Insight Report Package Buy One Report, Get 2nd Half Price
Kitchen Purchasing Trends, Consumer Insight Report 2018
Kitchen Purchasing Trends 2018 Consumer Insight Interactive Package
Kitchen Design and Innovation Trends Report 2019
Understanding the Kitchen and Bathroom Consumer in 2019
Kitchen Purchase Behaviour, Consumer Insight Report 2016
A Millennial is broadly defined as a person born between 1981 and 1996, and aged between 23 and 37 in 2019*
*Definition by prominent US think-tank, the Pew Research Centre.
Originally named ‘millennials’ as people realised they would be the first graduating class of 2000 – the new millennium.
Although in reality, the term ‘millennial’ is little more than an age-grouping, it is often used to generalise a generation, bestowing them with similar attitudes, experiences, beliefs and behaviours. However, it is their relationship with the internet that is the single most distinguishing factor about millennials and differentiates them from the generations before and after.
Most millennials came of age as the internet became ubiquitous, and were rapid adopters of the new technology. Millennials had to adapt to social media and constant connectivity, while post-millennials take them as a given.
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