There is little doubt that the lockdown months have forced many of us to reassess our homes and how we live in them. As we head into 2022 with a certain amount of relief, Trend-Monitor looks at the impact of Covid-19 on our behaviours and highlights how the pandemic has driven the top ten priorities we now have for our homes.
It has taken some time for these priorities to become clear. The term ‘New Normal’ was coined right from the very beginning of lockdown and numerous reports were published pointing to long-term behavioural changes being brought about by Covid.
In reality the behaviours demonstrated at the beginning of lockdown in early 2020 were the result of fear, confusion and lack of control; behaviours that are forced on us in this way usually don’t stick, they are just reactions. Whereas true changes in behaviour happen over a period of time, slowly changing our habits and attitudes.
In many areas of our lives there has been an immediate reaction to lockdown, however as we have lived with Covid over the past 20 or so months we have found ourselves in more of a middle ground where our extreme short term behaviours have moderated into more considered long-term behaviours.
These are the behaviours that will drive our priorities for our homes for the foreseeable future.
These trends have been taken from the Trend-Monitor Post-Covid Trend Map for the UK Home Improvement Sector. This trend map puts consumer behaviours into context by starting at the top with global megatrends that have been gathering pace long before Covid. These filter down into a range of macro-trends that have since been impacted by Covid and will have a long term influence on our behaviours at a more local level; in our homes and on our high streets.
View the full trend map here https://trend-monitor.co.uk/post-covid-trend-map/