Kitchen Purchasing Trends, Consumer Insight Report


All Trend-Monitor reports are being reviewed to take into account the current economic situation.  We will be publishing updated consumer insight reports in the near future.

Welcome to the 2018 TREND-MONITOR consumer insight report into kitchen purchasing trends.

This report unravels how today’s new savvy consumers negotiate the purchase of a complete new kitchen. Starting by investigating the motivations behind the decision to replace an existing kitchen, moving onto research undertaken prior to purchase and the effectiveness of this research, the planning methods used, plus the anticipated and actual kitchen budget. We look at how the retail outlet is chosen, highlighting the barriers and influences to sales throughout the consumer journey, and finishing by understanding how the whole process could be improved.

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