Behind the Bathroom Door – A Study of Bathroom Habits and Behaviours


We will be updating this report in January 2021 to take into account post-covid behavioural changes to the way we use our kitchens

Our 7-day confidential diary study followed 50 householders as they undertook various bathroom tasks and reported back on a daily basis. The huge amount of data gathered throughout the study throws a light on our private bathroom routines and behaviours, and highlights the amount of water that could potentially be saved through greater awareness and less wasteful bathroom habits.

The research report gives a true insight into the real needs and requirements for our bathroom spaces, and the strong desire we all have to create a functional, clean, relaxing environment behind the bathroom door.

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To download Behind the Bathroom Door – A Study of Bathroom Habits and Behaviours today just enter your email address!

Kitchen Purchase Behaviour, Consumer Insight 2016
£295 (+vat)

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Kitchen Category Insight Partners only



Can I access the report immediately?

Non-Insight Partners - purchasing a report with a credit or debit card through the online store will enable you to have instant access to the report.

If you are one of our Kitchen Insight Partners, log into your account to download the report

Is there a discount for multiple report purchases?

Sign up to our Essential Insight Partner Service and receive SEVEN category-specific reports over a 12 month period of time for only £1908. Find out more>

Can I pay by bank transfer?

Click on the 'Direct bank transfer' option at the checkout to pay by bank transfer.
Note: Access to the report(s) will be on receipt of payment and some online discounts may not apply. 

Can I purchase a specific section?

No.  Our reports give a comprehensive insight into consumer behaviours and as such are structured to be read as complete reports, therefore we do not offer the separate sections as individual purchases.

Can I have a refund?

Please be sure to read all available information about a report before you place your order. You can also download an excerpt of the report you are interested in prior to purchase.   Due to the nature of the information being sold, we unfortunately cannot accept returns of individual reports once they have been delivered or downloaded. Please see more information about our refund policy.