Bathroom Purchasing Trends, Consumer Insight Report


Note:  All Trend-Monitor reports are being reviewed to take into account the current economic situation.  We will be publishing updated consumer insight reports in the near future.

For this purposes of this research, TREND-MONITOR was pleased to partner with The Bathroom Manufacturers’ Association, an independent forum for bathroom manufacturers trading in the UK.  This partnership gave the association’s 60+ members the opportunity to contribute to the research structure, resulting in a focused piece of industry research that is directly relevant to manufacturers and retailers in this diverse market sector.

Alongside this consumer insight research, a second study called ‘Behind the Bathroom Door’ featured a 7-day bathroom habits and routines diary, which assessed participants’ water usage within privacy of their own bathroom.

The insight gained from these two studies answers important questions in terms of consumer requirements for their bathroom, how bathroom products are being used in the home, attitudes to water efficiency, and how this in turn influences consumer purchase behaviour for new bathroom products.

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