Pantone has announced 19-4052 Classic Blue as the colour of the year for 2020
Described as ‘instilling calm, confidence and connection‘, Classic Blue was chosen because it highlights ‘desire for a dependable and stable foundation on which to build as we cross the threshold into a new era‘.@pantone announces 19-4052 Classic Blue as the colour of the year for 2020 #pantone2020 Click To Tweet
According to Pantone, this colour is a timeless and enduring blue hue, elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.
We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed PANTONE 19-4052 Classic Blue – a solid and dependable hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communicationLeatrice Eiseman, Executive Director of the Pantone Institute