Pantone has announced 16-1546 Living Coral as the colour of the year for 2019
Described as vibrant, yet mellow PANTONE 16-1546 Living Coral was chosen as it ‘embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment’.
According to Pantone ‘In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression‘.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.
“Colour is an equalising lens through which we experience our natural and digital realities, and this is particularly true for Living Coral. With consumers craving human interaction and social connections, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord”
– Leatrice Eiseman, Executive Director of the Pantone Colour Institute
About Pantone Color of the Year
For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging and graphic design.
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Color Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play-styles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even up-coming sporting events that capture worldwide attention.