Trend-Monitor visited the Retail Lab @ Glee this month to find out about the latest outdoor living trends.

Glee is the UK’s garden and outdoor living trade show, showcasing brands, new products and garden retail insights.

Based at the Birmingham NEC and spread across 8 different show sectors; landscaping and garden decoration, garden care, outdoor entertaining, plants, pet products, home, gift and clothing, retailer experiences and services, food and catering, the exhibition attracts over 550 exhibitors and over 7,000 visitors and buyers.

The focal point of the 2017 show was the Retail Lab @ Glee, built in collaboration with the Horticultural Trades Association (the HTA).  Designed as a future-facing, interactive hub of inspiration, the display provided visiting retailers with the latest trend information and a long-term vision for their retail environments.

The Retail Lab focused on four key themes:-

#1. Rewilding

Glee 2017 Rewilding

Working with nature to create unique shopping environments.

85% of people live in an urban environment and this number is growing

However there is a latent attraction to wildlife and as the urban environment becomes greener there is a different market emerging. One where space is limited and gardens are not conventional. There is an opportunity to capture this market by providing inspiration, a can do philosophy and by providing knowledge on the benefit of growing in small areas.

#2. Community

Glee 2017 Community

Bringing people together through gardening projects

With the increasing urban population, community gardening, shared gardens and public spaces are becoming the new meeting places and the centre of community life. Garden centres can harness this trend and help people enjoy the ‘working together’ experience.


#3. Well-being

Glee 2017 Wellbeing

Creating outdoor retreats to regain balance

There is a growing understanding of the importance that outdoor activities play in our psychological and physiological well-being. The benefits of healthy eating, exercise and mental de-stressing (mindfulness) are well know.

However there is a growing understanding of the positive aspect plants can play in our lives as well. Smell, sound,air circulation and re charging all help us study and perform better.

#4. Family

Glee 2017 Family

Combining quality together time with skill development

Gardens are no longer places to work in and look at. They now form part of everyday living. Patios, play areas, outdoor seating, entertaining in the garden all form part of our everyday lives.

Gardens need to be user friendly for the whole family, accommodating the needs of children, pets as well as adults.


Source:  Glee Birmingham 2017 


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