Kitchen Product Purchase Process, Consumer Insight Report 2018


This report evaluates the ‘how, what, why and where’  decisions within the consumer purchase process for a complete new kitchen.

Our research investigates the motivations behind the purchase of a kitchen, where consumers research prior to purchase, how they chose between different products, how the area is planned and designed, the barriers to sales, the major influences during the process, why a retail outlet is chosen and much more


This report will be published in August 2018

If you are a Kitchen category Insight Partner, this report will automatically be added to your account


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