Our kitchen brand tracker monitors awareness, perception, position and associations of a number of different kitchen brands.
Long purchase cycles and disparate routes to market for kitchen products has historically meant low awareness and loyalty for many kitchen brands. However, this is changing with the rise of ‘influencer’ platforms using social media to promote home improvement brands directly to the consumer. Our brand tracker is a valuable tool to understand how consumer awareness and brand perceptions are changing over a period of time and in comparison to competitor brands
This report will be published in January 2019
If you are a Kitchen category Interactive Insight Partner, this report will automatically be added to your account