There is a lot of anecdotal evidence pointing to a ‘pent-up’ demand for kitchen and bathroom products after lockdown restrictions are lifted. 
But how reliable is this evidence?
And how can kitchen and bathroom companies ensure that they really understand the new marketplace and consumer requirements?

We aim to find the answers to these questions by running a three-phase industry-wide study

And we need your help with the first phase

 

We are asking independent kitchen and bathroom retailers to tell us about the projects they have quoted on month by month

This project information will be added to a 12-month Demand Index that will run alongside a similar index based on sales data from a wide range of kitchen and bathroom product manufacturers.

Together these indexes will track the demand for kitchen and bathroom products as the UK moves out of lockdown.

WHY GET INVOLVED?

By collating data and information from across the industry and nationally, it will be possible to track the demand for kitchen and bathroom products as households come out of lockdown.  And from this we will be able to understand the pace at which the industry is recovering from the effects of the Covid-19 crisis and plan for the future in a more proactive way.

In return for providing project information, as well as having access to the national sales and project indexes, all contributors* will also be able to see the results from the other two phases of the study which include:-

    • A quantitative online survey questioning UK homeowners who have purchased a complete new kitchen or bathroom since the Covid-19 lockdown restrictions were applied in order to understand the impact of the pandemic on household spending priorities and purchase behaviours for kitchen and bathroom projects.   The survey results will be bench-marked against data from previous Trend-Monitor purchase behaviour surveys run over the past 7 years to pinpoint the behavioural changes brought about by the pandemic.
    • An ongoing assessment of developing macro trends which covers global, social, demographic, environmental, economic, retail and consumer trends, and specifically how these trends act as drivers for changing consumer behaviours in the home and ultimately the influence this has on the type of products purchased for homes in the future.

*Note: Only companies who participate in the study are able to see the results of all three phases of the study.  

 

data is vital to understanding the new marketplace and the new consumer

INTERESTED?

Fill out the form below or call us on 07709 911808

SUPPORTED BY THE INDUSTRY

for the industry, by the industry