Twin brothers, Richard and Antony Joseph, founders of the eponymous Joseph Joseph kitchen brand, have turned their sights on the bathroom accessories market.
They started studying bathroom accessories about two years ago and saw that a lot of the products hadn’t changed for years, they were just iterations of the same ideas. Instead of looking at how to solve the problems homeowners face in their typically small and cramped bathrooms, the accessories concentrated purely on style and finish.
Their new range focuses on products that are both space-saving and organisational, as well as hygienic and easy to clean.
The result is an easy to dismantle toothbrush caddy, with sections for both manual and electric toothbrushes, toothpaste and dental floss, as well as a non-slip base and ventilation holes, a soap dish that allows water and soap suds to drain out of sight, a slim-line soap pump with a large capacity and non-drip nozzle, and a waste separation bin to help with recycling.
However, the hero-product of the range has to be the Flex toilet brush, a revolutionary design made of hydrophobic polymer for less dripping between cleaning and storing, with a flexible D-shaped head which can reach all areas of the bowl with its anti-clog bristles.