The latest annual retail report from department store giant John Lewis looks back at 2016, a year that has been remarkable in many ways, full of political, cultural and economic upheaval.  

In the face of these changes, John Lewis has identified a more confident customer, who has emerged into 2017 with a braver, bolder style and increasingly sophisticated expectations.

Their report looks at how retail is evolving to meet this challenging new consumer with stimulating in-store experiences and inspirational websites, with John Lewis taking this a step further by aiming to understand their customers’ mindset and meet their needs at any given moment.

The report reveals evidence of plenty of ‘brave not beige’ purchases for the home and consumer expectations of inspiring, unusual and best quality products

Download the full report here >>

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