A four-stage process designed as a flexible, cost-effective way to generate a programme of actionable insights which support your business strategy, new product development and marketing communications.

The service is tailored to businesses that do not have the capacity or requirement to employ a full-time insight manager.

Specifically for manufacturers and multiple retailers in the UK home improvement sector

Digital technology, big data and IOT means that businesses can now tap into a huge amount of data; internal and external, primary and secondary, qualitative and quantitative, social media and news feeds, multi-client and bespoke.

The insight audit will assess all the data and research available to your brand and check its integrity in terms of relevance and validity, timeliness and compatibility.

The audit will highlight gaps in data sets and put forward options for  Internal and external data will be examined along with free resources, commissioned research, industry wide and category specific data.

9 types of data resources for home improvement businesses

This pdf explains nine different data resources for businesses in the home improvement sector.   Click to download >

Find out how actionable your insights are in less than 5 minutes by running
an online Actionable Insights Audit 


The Trend Mapping process enables a wider perspective on a business and it’s target market, and is an important step when developing a programme of customer insights.  Understanding the bigger influences on your customers in terms of evolving social, demographic, environmental and economic trends, and how these will impact on the way homes will be used in the future, will pinpoint the kind of products consumers will want to buy for their homes, and also how they will want to buy these products.

Trend-Mapping is available as a stand-alone workshop.  Find out more about Trend-Mapping here >

Market and consumer insights often remain hidden because the various data sets exist in departmental silos, in different formats or use a range of software applications.  Or internally generated data sets may not overlay onto external data, and pinpointing comparisons between online and offline data can be time-consuming. 

‘Joining the Dots’ is a systemized approach whereby we collate all the data and enable it to be viewed through a single converged application, enabling an holistic approach to insight generation.

At this stage we also create an Insight Library for primary and secondary research reports.  All reports are summarized, date stamped, categorised and tagged for ease of use.  Creating an insight report library provides additional support for content writing and PR activities

Our systemized approach means that market and customer insights can continue to be generated, either by your in-house team or outsourced to Trend-Monitor. 

Insights by Trend-Monitor

  • We will be your Insight Manager.
  • We will work with you to develop a long-term insight strategy that supports and informs your business goals, your new product development and your marketing communications.
  • We will implement this strategy with a programme of timely market and customer insights, incorporating monthly top-line reporting to your team.

Whether you require self-serve dashboards or pdf reports, presentations to your team or individual access, weekly or monthly, in-house servers or hosted by Trend-Monitor, your insights will be delivered in a way that suits your business, your stakeholders and your team.


The Insight Management Service is a flexible service that is tailored to the individual needs of each business or brand. 
Once a greater understanding of the business insight requirements has been established by undertaking Stages One and Two, a cost can then be put forward to undertake Stages Three and Four. 

1. Insight Audit
(FREE if Stage Two, Three and Four are implemented)

Assessing all the data and research available to your brand.
Checking integrity, relevance and compatibility

Two working days
available as a stand-alone service
Customer Learning?
Social Media?
Sales and Marketing KPI's?
Competitor Intelligence?
Open Source Data?
Industry and Sector Insights?
Generic Market Reports?
Commissioned Studies?
Output: A full report on how to generate a comprehensive insight database for your organization or brand.
2. Trend Mapping
(FREE if Stages Three and Four are implemented)

Map out the trends that have the biggest impact on the future of your brand

Half day in-house workshop
generating a bespoke trend map
Available as a stand-alone service
Identifying potential new markets and customer groups
Highlighting gaps in product categories and ranges
Spotting market opportunities ahead of the competition
Tapping into changing customer attitudes, mindsets and habits
Output: A digital map of trend influences
Can be reviewed and updated at the click of a mouse
3. Joining the Dots
From £4999

A systemized process to collate and view all your data in one place

Minimum ten working days to set up
Single converged analytics application
Combining internal and external data
Eliminating data silos
Output: Self-serve dashboards?
Output: Categorised and tagged insight report library
4. Implementation
From £999
per month

A fully implemented brand-specific insight strategy that supports and informs your business goals

Minimum twelve-month retainer
Aligned with your business KPI's
Timely market and customer insights
Monthly top-line reporting to your team
Mid-term Trend Mapping Workshop
Self-serve dashboards