STAGE ONE: INSIGHT AUDIT
Digital technology, big data and IOT means that businesses can now tap into a huge amount of data; internal and external, primary and secondary, qualitative and quantitative, social media and news feeds, multi-client and bespoke.
The insight audit will assess all the data and research available to your brand and check its integrity in terms of relevance and validity, timeliness and compatibility.
The audit will highlight gaps in data sets and put forward options for Internal and external data will be examined along with free resources, commissioned research, industry wide and category specific data.
This pdf explains nine different data resources for businesses in the home improvement sector. Click to download >
Find out how actionable your insights are in less than 5 minutes by running
an online Actionable Insights Audit