STAGE ONE: INSIGHT AUDIT
Digital technology, big data and IOT means that businesses can now tap into a huge amount of data; internal and external, primary and secondary, qualitative and quantitative, social media and news feeds, multi-client and bespoke, and in a lot of cases this data can be accessed for free by your business. Our insight audit assesses all the data available to your business and checks the data integrity in terms of relevance and validity, timeliness and compatibility. The audit will highlight gaps in data sets and put forward options for generating a comprehensive insight database for your organisation.
The Insight Audit is available as a stand-alone service