The five stages of insight management
Stage One: Insight Audit
Assessing available data resources within the business to eliminate data silos, avoid duplication of resources and highlight knowledge gaps
Stage Two: Aligning with Business Goals
Ensuring that the right processes are put in place to provide the insights that inform and drive business goals
Stage Three: Data and Information Gathering
Validation, acquisition and storage of qualitative and quantitative research, primary and secondary resources, internal and external data.
Stage Four: Analysis
Applying the appropriate techniques to identify, generate and humanise useful and actionable insights
Stage Five: Joining the Dots
Bringing it all together, communicating to the right person in the appropriate format, creating an insight library
The result is a humanised insight strategy which extracts the value out of your data by generating insights that inform and drive your business decisions, and places the customer at the heart of your brand.
Choose a service level that works best for your organisation and brand
Level One: Kick-Start
Suitable for organisations that are new to insight management and require an insight strategy to be developed and implemented with a view to handing over to an in-house insight function.
Level Two: Scale-Up
Suitable for organisations that have the data analytics functions in place and require advice and support in generating the actionable insights from this data that will drive key business decisions
Level Three: All-In
Suitable for organisations that want to outsource all their insight management function from initial set-up through to ongoing insight generation which supports business goals
All levels are subject to a monthly retainer for a minimum of 12 months
“What increasingly separates the winners from the losers is the ability to transform data into insights about consumer motivations, then to turn those insights into strategy”
HARVARD BUSINESS REVIEW