Q: How many UK kitchens have a plate warming drawer?

[memb_is_logged_in]91% of UK kitchens do n ot have a plate warming drawer, meaning just 9% of kitchens currently have a plate warming drawers installed. However, plate warming drawers are become more popular and 1 in 4 kitchens installed within the past year has a warming drawer, compared to only 1 in 20 kitchens which are 10 years and older. [else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Trend Monitor Kitchen Behaviours and Product Usage Report 2019

Question 1

How is the housing market performing since lockdown?

Accepted Answer

Information about the performance of the housing market can be found in our Business Insight Hub, which brings together economic, business performance, consumer confidence trackers and indices from verified sources. Curated with the UK home improvement sector in mind

https://trend-monitor.co.uk/business-insight-hub/

Question 2

How much value does a bathroom add to a home?

Accepted Answer

A study commissioned by Mira surveyed 1000+ UK homeowners and prospective buyers and gathered expert commentary from estate agents, interior designers and finance professionals, to find out how important the bathroom is when it comes to buying a property. More than three quarters of buyers say they’d offer more on a house if the property had an en suite bathroom. On average, respondents would offer £3,945.34 more on a property with an en suite bathroom, versus a property of the same size without an en suite. Almost half of buyers said they would offer less on a property where the bathroom is only accessible through the kitchen and, on average, they'd offer £7,077.84 less than the asking price. Eighteen per cent said they’d want to reduce the price even further by offering between £10,000 and £20,000 less. More than a third of respondents said they would not put in an offer at all if the only bathroom in the house was only accessible through the kitchen. On average, buyers would offer £5,170.88 above the asking price to have a second or third bathroom. Almost three quarters of people said they would pay more for a property if the bathroom was modernised or refurbished very recently, and on average, they would offer an additional £3,795.66 More information here > https://www.mirashowers.co.uk/blog/trends/the-value-of-a-bathroom-mira-campaign/

Question 3

What is meant by 'broken-plan living'?

Accepted Answer

Broken-plan living is very much the same as open-plan in essence, but involves the use of a host of different techniques to divide up a space without actually building walls. In a broken-plan design the different zones are more defined, even if it’s only by using freestanding furniture, or tiled flooring in the preparation area, wood-effect flooring in the dining space, and adding floor rugs in the living space to add visual difference. Find out more here >

Question 4

What does the term 'Biophilia' refer to?

Accepted Answer

Biophilia is the trend for introducing plants into building design both at home and at work, and utilising the life-enhancing benefits of plants.

From creating kitchens that open up onto the outside area, to incorporating sustainably sourced and reclaimed woods into interior décor, the boundaries between the indoors and outdoors are being blurred, and the trend for bringing the outside in has been gaining ground. Find out more here >

Question 5

What is 'experiential retailing'?

Accepted Answer

Also know as known as retailtainment, experiential retailing is the merging of retail and entertainment to create experiences within the retail environment, thereby encouraging footfall to a bricks and mortar outlet. Find out more here >

Question 6

What is the difference between a 'family' and a 'household'?

Accepted Answer

The Office for National Statistics defines a family as a married, civil partnered or cohabiting couple with or without children, or a lone parent with at least one child, who live at the same address. Children may be dependent or non-dependent. They define a household as one person living alone, a family, or a group of people (not necessarily related) living at the same address who share cooking facilities and share a living room, sitting room or dining area. A household can consist of more than one family, or no families in the case of a group of unrelated people. A helpful way to think of the relationship between families and households is to consider families as a subset or portion of a household, as more than one family can live in a household. More information about the structure of UK families and households can be found here >

Question 7

What does the global megatrend Urbanisation refer to?

Accepted Answer

Urbanisation refers to the rapid rise in the number of people living in urban areas. The urban population of the world has grown from 751 million in 1950 to 4.2 billion in 2018. This is according to statistics from the United Nations, which also reveal that 55% of the world’s population currently lives in urban areas, and predicts that this figure will increase to 68% by 2050. Find out how urbanisation is shaping how we live now and in the future here >

Question 8

How many young adults are currently living with their parents?

Accepted Answer

According to the Office for National Statistics (ONS), over one in four people aged between 20 and 34 years old are currently living at home with their parents. Classed as ‘non-dependent’ children by the ONS, this equates to a 1.3 million in 2019, an increase of 46.2% over the past two decades. Find out more about this demographic trend here >

Question 9

How often are we running our dishwashers?

Accepted Answer

[memb_is_logged_in]Nearly half of all dishwashers (45%) are used daily. Only 6% of households ‘rarely’ or ‘never’ use their dishwasher, while 30% will use their dishwasher every other day. [else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Trend Monitor Kitchen Behaviours and Product Usage Report 2019

Question 10

How many UK kitchens have a plate warming drawer?

Accepted Answer

[memb_is_logged_in]91% of UK kitchens do not have a plate warming drawer, meaning just 9% of kitchens currently have a plate warming drawers installed. However, plate warming drawers are become more popular and 1 in 4 kitchens installed within the past year has a warming drawer, compared to only 1 in 20 kitchens which are 10 years and older. [else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Trend Monitor Kitchen Behaviours and Product Usage Report 2019

Question 11

Which food type are we most likely to waste?

Accepted Answer

When asked for the three types of food most likely to be thrown out as they had gone off before they could be eaten; salad leaves, bread and vegetables came top of the list for UK households. Salad leaves are the most common food waste in 58% of UK kitchens. Source: Trend Monitor Kitchen Behaviours and Product Usage Report 2019

Question 12

What is the replacement cycle for a kitchen?

Accepted Answer

[memb_is_logged_in]One third of the kitchens replaced within the last two years were over 10 years old. 1 in 5 new kitchen installations, however, are replacing relatively new kitchens (kitchens under 4 years old).[else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Kitchen Purchasing Trends, Consumer Insight Report 2018 Edition

Question 13

How often do householders use their bath?

Accepted Answer

9 out of 10 homes have a bath. More than half of those with a bath will use it at least once a week. 35% of householders consider themselves ‘occasional’ or ‘rare’ bathers. 15% of those with a bath admit that they never use it. Source: Behind the Bathroom Door – a Study of Bathroom Behaviours and Product Usage, 2018

Question 14

How often do householders clean their bathroom?

Accepted Answer

The average frequency for bathroom cleaning is twice weekly. The most common frequency for a full bathroom clean is once a week, however 1 in 5 householders carry out additional cleaning tasks such as bleaching the toilet, wiping down the basin and cleaning the shower enclosure - often on a daily basis. Cleaning time ranges from 15 minutes up to 90 minutes. 25 minutes is the average length of time taken to clean the whole bathroom. Source: Behind the Bathroom Door – a Study of Bathroom Behaviours and Product Usage, 2018

Question 15

How do householders research a new kitchen prior to purchase?

Accepted Answer

Almost 90% of householders who installed a new kitchen within the past 2 years did some form of research prior to purchase. 50% of householders who did not research their new kitchen prior to purchase (11.1%) were aged over 55. The kitchen fitter supplied the kitchen units for 18% of householders who did not research prior to purchase, compared to only 3% of those who did research prior to purchase (* source:Trend-Monitor Interactive Data) Visiting retail outlets was the most popular form of research prior to purchase. Visiting kitchen product manufacturers websites was the most popular way to research online prior to purchase and almost a quarter of households found online research in some variation to be the most useful method of research Source: Kitchen Purchasing Trends, Consumer Insight Report 2018 Edition

Question 16

What is the most common type of kitchen worktop?

Accepted Answer

[memb_is_logged_in]Laminate worktops continue to be the most common type of worktop. More than a quarter of households have chosen laminate worktops for their new kitchen in the past 2 years. Laminate has however lost significant share when compared to previous research by Trend-Monitor, which showed laminate to have been installed by 48% of householders over the past 10 years. Solid Surface worktops have also lost their share from 24% to 19%, whereas Granite has increased its share by 7.5%. Quartz have increased by 10%, as have Solid Wood (2%) and Porcelain (6.6%). [else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Kitchen Purchasing Trends, Consumer Insight Report 2018 Edition

Question 17

What is the most common type of shower control?

Accepted Answer

[memb_is_logged_in] A third of shower controls (33%) being fitted into new bathrooms are Bar Mixers. 27% are Electric shower controls, and 13% are Concealed Mixer shower controls. 51% of new bathroom installations include a shower tray as part of the purchase, which would indicate that 49% of showers are fitted over the bath[else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Bathroom Purchasing Trends, Consumer Insight Report

Question 18

How often do we take a shower?

Accepted Answer

On average, individuals have one shower per day. In an average week, 17 showers are taken per household. Those who showered more than once a day usually did so for a specific reason such as a social occasion, after exercise or dirty activities. Source: Behind the Bathroom Door – a Study of Bathroom Behaviours and Product Usage, 2018

Question 19

How often do we brush our teeth?

Accepted Answer

The most common tooth-brushing routine is to brush teeth twice a day. On average, we will brush for just under 3 minutes, will use cold water and will not run the taps whilst brushing. That being said, 12% of us regularly brush up to three times per day. Source: Behind the Bathroom Door – a Study of Bathroom Behaviours and Product Usage, 2018

Question 20

How often do we wash our hands?

Accepted Answer

On average, householders are washing their hands 9 times a day whilst at home on a non-working day. Hot water is used with 91% of hand washes, which take an average of 37 seconds per wash. Source: Behind the Bathroom Door – a Study of Bathroom Behaviours and Product Usage, 2018

Question 21

How do householders choose a fitter for their new bathroom/cloakroom?

Accepted Answer

[memb_is_logged_in]More than one third of bathrooms or cloakrooms are installed by a bathroom fitter that has been recommended by a family member. 14% of new bathrooms are fitted by the householder themselves. Further analysis shows these to be the bathrooms within lower budgets. [else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Bathroom Purchasing Trends, Consumer Insight Report 2018

Question 22

What percentage of householders carry out research before buying a new bathroom?

Accepted Answer

89% of new bathroom installations were researched prior to purchase. Householders used a range of research methods including online research, retailer research, media research and verbal research. The top two 'most useful' research methods are visiting a DIY chain, followed by visiting a local bathroom showroom Source: Bathroom Purchasing Trends, Consumer Insight Report 2018

Question 23

Which factors influence the consumer when choosing shower control?

Accepted Answer

When choosing a shower control and kit, the quality of the fittings is the most influential factor (52%), closely followed by the practical issue of being the best option for the boiler type (45%). Safety in terms of temperature control is also very important for new shower purchases. Source: Bathroom Purchasing Trends, Consumer Insight Report 2018

Question 24

What is the most common popular type of shower tray?

Accepted Answer

[memb_is_logged_in]The majority (38%) of shower trays purchased with a new bathroom installation are low-level shower trays. Corner/quadrant shower trays make up roughly one third of the consumer choice. Wet room systems are the least popular choice of shower tray, with just 9% selecting this option. Most popular choice of shower tray

Low-level shower tray

[else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Source: Bathroom Purchasing Trends, Consumer Insight Report 2018

Question 25

What is the most popular type of bath?

Accepted Answer

[memb_is_logged_in]Choosing the best bath for the available space is the primary purchase influence for householders. Drop-in baths are the most common type of bath, with nearly 1 in 2 new baths installed being a drop-in style Corner baths were the least common consumer choice of bath, with just 3% selecting this type of bath.

Drop-in Bath

[else_memb_is_logged_in]

Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Source: Bathroom Purchasing Trends, Consumer Insight Report 2018

Question 26

How many new bathroom installations include a bath?

Accepted Answer

[memb_is_logged_in]Installing a bath in a new bathroom continues to be popular with around two thirds of new bathrooms including a bath. This is despite the fact that householders are more likely to use the shower. [else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Bathroom Purchasing Trends, Consumer Insight Report 2018

Question 27

What do householders like the most about their kitchens?

Accepted Answer

Of the 24 different kitchen aspects, householders most like the large size of their kitchen and the space available in it. 19% selected this response as the aspect they liked the best. 10% preferred the functionality of their kitchen, and 9% liked the appliances within their kitchen the most. Source: Trend Monitor Kitchen Behaviours and Product Usage Report 2019

Question 28

What do householders dislike about their kitchens?

Accepted Answer

Of the top 15 kitchen dislikes, more householders dislike that their kitchen is too small over any other dislike. 21% think that there isn’t enough space in their kitchen. 16% dislike their kitchen because it is dated, tired or just old, while 9% don’t like the type of flooring they have in their kitchen. Source: Trend Monitor Kitchen Behaviours and Product Usage Report 2019

Question 29

What is the most popular choice of kitchen hob?

Accepted Answer

[memb_is_logged_in]The most popular type of kitchen hob is gas. 58% of all households have this type of hob and gas is especially popular in the older kitchens. However, the rising popularity of induction hobs is also clear. Over 1 in 5 kitchens fitted within the past 6 months have an induction hob. [else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Trend Monitor Kitchen Behaviours and Product Usage Report 2019 (Interactive Data Version)

Question 30

How many UK kitchens have dishwashers?

Accepted Answer

49% of kitchens have dishwashers, meaning that 51% of kitchens are without dishwashers. Interestingly, over 70% of single-person households do not have a dishwasher. 54% of the households without a dishwasher don’t have the space for one. These tend to be householders in the 20-to-30-year-old category. Source: Trend Monitor Kitchen Behaviours and Product Usage Report 2019

Question 31

What are the most common kitchen layouts?

Accepted Answer

The most common kitchen layouts are U-shaped and L-shaped kitchens. 29% of all kitchens follow a U-shaped layout, while L-shaped kitchens are used by 22% of householders. Together, these layouts make up more than half of all kitchen layouts. Source: Trend Monitor Kitchen Behaviours and Product Usage Report 2019

L-shaped kitchen

U-shaped kitchen

Question 32

What are the most popular kitchen styles?

Accepted Answer

The most popular style of kitchen is still a Contemporary kitchen. Nearly 1 in every 2 kitchens (48%) have a Contemporary style. There is, however, evidence that this style is declining in popularity in favour of the Minimal style in particular. Minimal style is currently found in 16% of kitchens. Source: Trend Monitor Kitchen Behaviours and Product Usage Report 2019

Contemporary-style kitchen Contemporary-style

Minimal-style

Question 33

What is a trend?

Accepted Answer

A trend is a steady uprising curve of an event or influence that has the potential to become a powerful change-maker in society.

Some trends reach a critical mass and become global (macro) drivers, while others remain a lesser influence operating on a smaller and more localised (micro) level.

Source: The Trend Management Toolkit

Question 34

What percentage of UK households have a dishwasher?

Accepted Answer

[memb_is_logged_in]49% of UK households have a dishwasher. This increases to 56% of households with children, and goes down to just 29% of single person households.

The main reason for not having a dishwasher is lack of space, although 33% of households without a dishwasher say they don't have one because they wouldn't use it. [else_memb_is_logged_in]

Log into your Insight Partner Account to access this information

[memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in]

Information Source: Trend-Monitor Kitchen Behaviours and Product Usage Interactive Dashboards

Question 35

How many UK kitchens have an island?

Accepted Answer

[memb_is_logged_in]Approximately 1 in 3 kitchens installed within the past 2 years have a kitchen island. This is in comparison to 1 in 7 kitchens over 5 years old [else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Trend-Monitor Kitchen Behaviours and Product Usage 2019 Report (interactive data version)

Question 36

What percentage of UK homes have a utility room?

Accepted Answer

[memb_is_logged_in]Research undertaken by Trend-Monitor over the past two years would indicate that between 35% - 40% of UK homes have a separate utility room. [else_memb_is_logged_in]

Log into your Insight Partner Account to access this information

[memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in]

Information Source: Kitchen Worktop Performance research undertaken on behalf of Wilsonart
also Trend-Monitor Kitchen Behaviours and Product Usage research 2019

Question 37

Where can I find out about UK internet users?

Accepted Answer

The Office of National Statistics published a report in May 2019 giving internet use in the UK annual estimates by age, sex, disability and geographical location. https://www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/bulletins/internetusers/2019

Question 38

What is the value of the kitchen worktop market?

Accepted Answer

[memb_is_logged_in]The UK kitchen worktop market is estimated to be worth £573 million (approx value at end client price).[else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: JKMR UK Kitchen Worktop Market 2018/19 edition This report provides a comprehensive analysis of the UK kitchen worktop market, with long-term trends in market size, sales channel performance and sales for main material groups, along with product and price trends for the studio sector – the market sector where trends are primarily set.

Question 39

What are the latest bathroom design and innovation trends?

Accepted Answer

Bathroom Design and Innovation Trends Report 2019

Our bathrooms are changing; they are slowly coming out from behind the closed door and merging with the rest of the home.

The fast pace of technology and advances in manufacturing processes has enabled the bathroom to become more integrated into the home as a whole. Coupled with a greater interest in bathroom design, both within the industry and as a consumer trend, this is no longer a space to be shut away.

With colour now firmly back on the bathroom design agenda, as showcased at ISH this year, society’s desire for personalisation can now easily be achieved in the bathroom.

And as the global trend for wellness develops into a more active concept that includes everything from sport, work-life balance, stress management, through to healthy eating concepts, the bathroom continues to play a key role, aided by technological advances which enable monitoring of health and collection of vital data, to ultimately help prevent future disease.

However, the developing role of the bathroom is not without its problems in terms of space, aesthetics and functionality. The changing structure of our households means that the bathroom often has to accommodate a range of different ages and requirements. And whilst our new build houses continue to decrease in size, the demand for an optimum number of bathrooms per dwelling hasn’t diminished.

Access the full report >

Question 40

How are new kitchen installations planned?

Accepted Answer

[memb_is_logged_in] 1 in 4 new kitchen installations are planned by the householder themselves rather than using an external planning service.

The two most popular kitchen planning services are provided by the specialist kitchen retailer chains or by an independent kitchen installer, although householders are just as likely to plan their new kitchen on a piece of paper themselves as they are to ask an independent kitchen installer to plan it for them (16%).

Using online design software is the least popular method of planning a new kitchen (2%). [else_memb_is_logged_in]
Log into your Insight Partner Account to access this information
[memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in]

Information Source: Kitchen Purchasing Trends, Consumer Insight Report 2018 Edition

Question 41

What is a Circular Economy?

Accepted Answer

Looking beyond the current take-make-waste extractive industrial model, a circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources, and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital. It is based on three principles:

Design out waste and pollution
Keep products and materials in use
Regenerate natural systems

Source: The Ellen MacArthur Foundation.

Question 42

What is a Millennial?

Accepted Answer

A Millennial is broadly defined as a person born between 1981 and 1996, and aged between 23 and 37 in 2019*

*Definition by prominent US think-tank, the Pew Research Centre.

Originally named 'millennials' as people realised they would be the first graduating class of 2000 - the new millennium.

Although in reality, the term 'millennial' is little more than an age-grouping, it is often used to generalise a generation, bestowing them with similar attitudes, experiences, beliefs and behaviours.

However, it is their relationship with the internet that is the single most distinguishing factor about millennials and differentiates them from the generations before and after.

Most millennials came of age as the internet became ubiquitous, and were rapid adopters of the new technology. Millennials had to adapt to social media and constant connectivity, while post-millennials take them as a given.

Question 43

What is the Quantified Self?

Accepted Answer

The ‘Quantified Self’ is a trend that’s taking the bathroom industry by storm

Self-quantifying is the act of monitoring and logging personal data with the aim of using it to improve health and well-being, and it is an important trend for the bathroom industry

Find out more>

Question 44

How long do we let the shower run to warm up?

Accepted Answer

We asked 1145 UK respondents how long they ran their shower run to let it warm up before getting in.

See the results here >

Question 45

What is wabi sabi?

Accepted Answer

Wabi sabi is a developing consumer trend that celebrates 'imperfection'. Originating from Japan, this trend is recipe for a more mindful way of life that, in many ways, represents a backlash against some of the wider social trends that we’re witnessing right now.

Find out more here>

Question 46

What is an Indoor Smart Garden?

Accepted Answer

Indoor Smart Gardens are self-watering, non GM, pesticide free plants grown in the home.

Find out more here>

Question 47

What is a Sankey Diagram?

Accepted Answer

Sankey diagrams are used to display different flows and the flow quantities in proportion to one another.

At Trend-Monitor we have used a Sankey diagram to demonstrate the relationship between research prior to the purchase of a new kitchen and choice of retail outlet

Log into your account to view the full diagram here

Or watch our explainer video

https://www.youtube.com/watch?v=jLjGrtECl6s

Question 48

What is the average budget for a new kitchen?

Accepted Answer

[memb_is_logged_in]The average budget for a new complete kitchen installation is £11,000. [else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Trend-Monitor Kitchen Purchasing Trends, Consumer Insight 2018

Question 49

How many new kitchens include a hot (boiling) water tap?

Accepted Answer

Recent Trend-Monitor research into Kitchen Purchasing Trends highlighted the growth in the hot tap market, with the research findings showing that 1 in 5 new kitchens installed over the past 2 years included a hot (boiling) water tap. Information Source: Kitchen Purchasing Trends, Consumer Insight Report 2018 Read more about hot tap trends here >

Question 50

What is Wellness?

Accepted Answer

Over the last few years, Wellness has become a word many have heard all too much. It is something we see on social media, on the news, and in magazines, and is now a word hard to escape from. With various industries across the spectrum capitalising on it, a look into what Wellness really is, and what it can do for us, is long overdue. Holiday companies are selling out of mindfulness and yoga retreats, health-food accounts on Instagram are monopolising the web, and spa treatments are more popular than ever. The interiors market is no exception. Giants like Duravit, Jacuzzi, Laufen, and Villeroy & Boch have all brought out products relating to wellbeing; even Dulux had their colour of the year for 2018 based on Wellness. Industry is aboard the Wellness train from all angles, but with our homes being where our hearts lie, where ours lives are built, and where the bricks are an extension of ourselves, Wellness has reached past our walls and become an integral part of how we live.

But what is Wellness, and why is it so important?

Read more here> Also have a look at Key Consumer Trend - Wellness Goes Tech

Question 51

What are the consumer trends influencing kitchen and bathroom purchases

Accepted Answer

With the focus of 2018 being so much on Brexit and its unsettling influence on the UK economy, it is tempting to view all consumer behaviours through the ‘Brexit’ lens, when in reality, consumer behaviours and attitudes are moulded by many different influences and drivers. Demographic and social trends within the UK, combined with an interwoven mix of wider trends such as urbanisation, an ageing population, social isolation and decreasing living spaces is continuing to impact on consumers, causing them to reassess their priorities and ask themselves some searching questions. Do I need this? Why am I paying for something I don’t use all the time? What impact does this product have on the environment? Sometimes changes in consumer behaviours quickly lead to major disruptions within a sector, such as the impact of the sharing economy on the travel industry. Other behavioural changes slowly mould and transform a sector over a period of time into a better version of itself such as the impact of Wellness on the home improvement sector. This report takes a look forward into 2019 and highlights the key changes in consumer attitudes and behaviours that will have the greatest impact on kitchen, bathroom and surface brands. Alternatively visit our consumer trend update page >

Question 52

How much food is wasted in the UK?

Accepted Answer

In the UK alone, we throw away more than 7 million tonnes of food every year and a typical family wastes £60 a month, or £720 a year. Every year across the globe, 1.3 billion tonnes of edible food is thrown away according to the Food and Agriculture Organisation of the United Nations. Find out how the kitchen industry is helping to tackle the problem of food waste > Our consumer research looked at the types of foods being wasted by UK households, and found that salad leaves are the most likely food to be thrown out Source: Kitchen Behaviours and Product Usage, Consumer Insight 2019

Question 53

How many new bathrooms include accessories?

Accepted Answer

[memb_is_logged_in]Trend-Monitor research into bathroom purchasing trends indicated that three-quarters of bathrooms installed over the past two years included accessories as part of the installation. [else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Trend-Monitor Bathroom Purchasing Trends, Consumer Insight Report 2018

Question 54

How do bathroom consumers choose a retail outlet?

Accepted Answer

Our research into bathroom purchasing trends shows consumers have different reasons for choosing a retailer depending on the retailer type. For example, consumers choose to buy a bathroom from a DIY outlet because of product availability and low prices, whereas consumers purchasing from a independent bathroom showroom chose this retailer type because of the service they offered and also because of recommendation by their bathroom fitter. More information about the consumer purchase journey in the Trend-Monitor Bathroom Purchasing Trends 2018 report

Question 55

What is the size of the average kitchen in the UK?

Accepted Answer

Research by LABC Warranties has documented the changing average kitchen sizes across the decades. They did this by using property sites such as Rightmove and Zoopla and analysed data on 10,000 houses built in each decade going all the way back to the 1930s. Find out more here https://trend-monitor.co.uk/the-size-of-an-average-kitchen/

Question 56

How are consumers researching when buying a new bathroom?

Accepted Answer

According to our research into bathroom purchasing trends, 89% of consumers carry out some kind of research prior to purchasing a new bathroom, using a mix of online research, visits to retailer outlets, media sources and verbal advice. Overall, visits to retail outlets proved the most popular research resource and also the most useful research resource. Find out more about how consumer research prior to purchase in our Bathroom Purchasing Trends, Consumer Insight Report 2018

Question 57

What is the most popular style of bathroom in the UK?

Accepted Answer

Our research indicates that 'floor standing' and 'pedestal' bathroom styles account for over nearly 70% of new bathrooms and cloakrooms fitted in the UK over the past two years. More information about these two bathroom styles can be found in our Bathroom Purchasing Trends Report 2018

Question 58

How many times do we flush the toilet?

Accepted Answer

According to our research, on average people were flushing their toilet at home 7.7x per day per person. The number of flushes varies according to working patterns ie work days result in fewer flushes at home than with a non-working day. Those retired or working from home are getting up to 16x flushes a day. This ties in with statistics from the World Toilet Organization (WTO) who estimate that "the average person uses a toilet 2,500 times year, or six to eight times daily. However, not all toilet uses are followed by a flush." For more information about our bathroom habits can be found in our 'Behind the Bathroom Door' Report, a study into bathroom habits and behaviours

Question 59

What is the average budget for a new bathroom?

Accepted Answer

[memb_is_logged_in]On average, consumers are spending £4366 on a new bathroom, including fixtures, fittings and installation[else_memb_is_logged_in] Log into your Insight Partner Account to access this information [memb_loginform show="always" redirect="/ask-trend-monitor-a-question/"][/memb_is_logged_in] Information Source: Trend-Monitor Bathroom Purchasing Trends, Consumer Insight 2018

Question 60

How many households are there in the UK?

Accepted Answer

There are 27.2 million households in the UK (2017) with an average household size of 2.4 people Source: Office of National Statistics More information about the structure of families and households in the UK >

MARKET AND CONSUMER INSIGHT DATABASE

For the UK Home Improvement Sector

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MARKET AND CONSUMER INSIGHT DATABASE

For the UK Home Improvement Sector

What would you like to know today?

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