In this interview, Trend-Monitor talks to Margaret Talbot, Marketing Manager for VitrA, about the trends that have influenced VitrA’s new Design Update series on bathroom design and innovation
Interview by Emma Hedges
TM. What is the thinking behind the introduction of VitrA’s Design Update No.1?
MT. We recognised the need to create meaningful editorial content for an architecture and design audience. The purpose of VitrA’s Design Update No.1 was to translate VitrA’s ethos in a beautiful capsule publication that allowed us to engage with this group from a broader perspective.
For those who didn’t know VitrA already, it was a great way of introducing the brand and discussing projects that we were excited about, for example, the launch of Terri Pecora’s ‘furniture-based’ collection at Salone del Mobile last year.
For those who were already familiar with the brand, it was a great way to reach VitrA’s ever-growing community and solidify our role as key contributors within the design world. The publication gave an overview of some of our achievements so far, and revealed more about the individuals behind the brand. We are currently working on Design Update No.2, which will be out soon.
TM. Which trends outlined in Update No.1 do you believe are the most important when it comes to bathroom design?
MT. I think the key trend we outlined in Design Update No.1 is the idea of the bathroom becoming a living space, a concept that is continuing to develop into 2019. The Plural range by Terri Pecora re-imagined the bathroom as a social place – a shared environment situated at the heart of the home. The pieces in this collection use soft shapes inspired by Mid-century design, paired with a warm colour palette to create a more unified and harmonious atmosphere – a conscious move away from the more clinical and traditional bathroom designs.
From a materials and textures perspective, we are seeing an increased use of wood and metals, also featured in our Eternity range of accessories created in collaboration with Sebastian Conran.
TM. Which trends will have the most influence over how people will be using their bathrooms in the future?
MT. The world we live in is a much more socially conscious place than it has been previously, and I think that’s having a clear impact on design. Inclusivity is more important to the consumer – having a communal space that can cater to everyone is key.
Fourth-generation living and future-proofing your bathroom as you age will continue to drive product and bathroom design. VitrA previously commissioned a study published in ‘Inclusive Bathroom Design As We Age’ that explores the role of design within different stages of life, addressing both physical and cognitive impairment. This concept was realised in VitrA’s Nest range, which incorporates key safety features in a stylish way to help support busy families with young children, elderly people and those who are less physically able.
TM. Are there any other key bathroom trends on the horizon not outlined in the Update?
MT. You will have to look out for Design Update No. 2! For now, I can say that the role of technology in the bathroom has a lot of potential. Connectivity is becoming increasingly important to the consumer – controlling your home from your phone, or incorporating the latest technology into your furniture. VitrA is very excited about the opportunities for development in this area, starting with the innovative design of a new Smart Mirror.
Connectivity is becoming increasingly important to the consumer – controlling your home from your phone, or incorporating the latest technology into your furniture - Margaret Talbot @VitrABathrooms Click To Tweet
TM. What does VitrA have planned for ISH?
MT. VitrA is thrilled to be launching new designer collaborations with Claudio Bellini and Arik Levy at ISH 2019 – we will be revealing more details about the key design aspects of these shortly. As well as these exciting new collections, we will also be extending the Plural range by Terri Pecora, which has been a very successful collaboration for us.