Changing Consumer Spending; how the last 18 months has impacted on consumer spending and how will this continue

For the first live Trend-Monitor industry talk since lockdown, it was a real pleasure to be asked by Bill Miller of Der Kreis to be a guest speaker at their Annual Members Meeting in October this year.

The subject was Changing Consumer Spending and our research director Jane Blakeborough explained that in many ways the Covid pandemic hasn’t changed our spending behaviours as dramatically as some people would have us believe. What it has done is speed up some trends that were already happening and evolving, and slowed down others.

Consumer spending was put into context by looking at four different global megatrends – Digital Transformation, The Ageing Population, Sustainability, Urbanisation – and how these megatrends have been impacting on our lives over quite a long period of time, how Covid has sped up or slowed down the impact of these trends and ultimately how they continue to motivate our spending habits today.

A copy of the Trend-Monitor presentation with speaker notes is available to Der Kreis/KBBG members by contacting the Der Kreis KBBG office

Feedback from delegates

“Really enjoyed your presentation Jane! Was so interesting”

“An excellent session very well delivered, lots of interesting insights”

“Fantastic presentation. Trends/fads.. and dogs.. 😍

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