The Trends Shaping the Future of the KBB Industry

At the 2017 Bathroom Manufacturers Association annual B&K Business Conference, our Research Director Jane Blakeborough outlined a number of key trends that are forcing changes in our housing, in our household structure and, as a result, our consumer behaviour.

Jane Blakeborough, Research Director Trend-Monitor

The talk pointed out that the consumer trends themselves do not determine the future of an industry, they are just the catalyst. It is how businesses react to the changes in consumer behaviours brought about by these trends that determine the future of an industry.

A series of trends were discussed; urbanisation, hybrid-living, households not families, multi-generational households, pet parents, age in place, generation rent, do-it-for-me, individualism and wellness.

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