Every year since 2014, Ikea has surveyed thousands of people across the world to create their Life at Home Report series, which looks at how people want to live now and the future of life at home
During 2020, to understand how people are reacting to their homes since the initial lockdown and through the lifting of restrictions, they have published three Life at Home reports; Pulse Report #1 The Messy Middle, Pulse Report #2 Redefining a Better Life at Home, plus The Big Home Reboot.
Through their research they have identified five emotional needs for the home; Privacy, Security, Comfort, Ownership and Belonging. When these needs are met, we feel content and happy in our homes.
The Big Home Reboot report looks at how these emotional needs have been impacted by the global pandemic, now and in the future.
Key Finding #1
In 2018, we looked beyond our four walls. A third of people all over the world told us there were places they felt more at home than the space they lived in.
In 2020, we demand much more of our homes as restrictions limit our access to the outside world and our homes came under intense scrutiny.
There has been a pivot from the trend for nomadic living and the sharing economy as we have been forced to stay in one place.
Key Finding #2
Despite everything, our homes are more than fulfilling our needs, with almost half (46%) of us felt our homes better met our emotional needs during lockdown – 44% more comfort, 51% more security, 46% more belonging, 43% more ownership, 45% more privacy.
And our homes go further than that by offering us a place to escape and find solace from the turbulence of global events, with 78% of us claiming that our homes became our sanctuary during the lockdown period.
Key Finding #3
We got closer to our homes and started using them in different ways. Although often cramped with daily lives spent on top of one another, we learnt a new respect for peoples different routines.
53% enjoyed spending more time with family and 50% enjoyed eating more family meals. 49% enjoyed more cooking, 40% enjoyed more home exercising and 32% enjoyed more home working.
Key Finding #4
Money worries proved to be a critical factor in our emotional relationship with our homes, and each other.
The size and space at home was another critical factor as less space means less flexibility to create a home that suits the new circumstances
Age was the third critical factor, as the younger someone is the more likely they are to be living in a shared or family home and consequently were more dependent on spaces outside the home to fulfil their emotional needs. Young adults who were newly finding independence when the pandemic restrictions hit were the least likely cohort to view the home as a sanctuary.
Key Finding #5
Life at home is being re-evaluated all over the world, and whatever our experience of the pandemic restrictions, their impact has prompted many of us to re-evaluate what makes a good home.
Location has slipped down the priority list with nearly half of us now saying they would consider moving further away from work (rising to 53% of those under 35).
Space has risen up the priority list as we now want our homes to support lots of activities, from new hobbies like gardening or cooking to bigger lifestyle changes like working from home.
Space also equals privacy and having room for ourselves and everyone we live with to find privacy has grown in importance.
Before the pandemic, many of us wished for more access to nature, greenery and green spaces, but now it’s a major priority.
Key Finding #6
The multi-purpose/multi-functional home has been an emerging trend for some time now, and in 2020 it became a reality for many. It has got us all thinking about the importance of enough space, comfort and privacy, as well as more flexible ways of living at home.
The role of rooms will change. For hundreds of years, home has been designed around specific functions but the next generation will design spaces to meet a long list of needs and activities.
Key Finding #7
The pandemic has put health and wellbeing at the front of our minds and the homes of the future will need to be ready for the next health crisis, as well as our emotional needs.
The healthy home of the future won’t simply be about the basic functions of the home. It will take into consideration our mental and physical health by integrating nature, choosing materials for hygiene purposes and incorporating smart solutions for shared facilities.
Source: Ikea Life at Home Report 2020