This report by construction intelligence provider, Barbour ABI, investigates what drives households to spend on home improvement and the factors that influence this spend.

The report isolates various factors generally regarded as most likely to influence a household decision to spend on home improvement. Using the most recent data, this is analysed to see how potent these factors appear to be at present and how their potency might be changing, where and among which households.

This provides evidence on why the market for home improvement is changing and a means to interpret impending changes.

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