This report highlights a number of key global megatrends and assesses the impact these global phenomenons will have on the KBB market in the future.
This analysis of the bigger social, demographic, economic, environmental trends explains how these mega-trends interact with each other and influence today’s consumer in terms of how they live their lives and consequently the type of products they will buy for their homes
For each global megatrend, there are a number of associated macrotrends which are felt at a local level and the challenge for today’s business leaders is to analyse these major global shifts, to look at the different opportunities they represent and move their organisations to respond accordingly, at the same time as being resilient to a constantly fluctuating global landscape.
This cross-category report will be published in November 2018
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