100% Design is the showcase for leading contemporary design and is the largest and longest running design trade event for industry professionals in the UK
First staged in 1995, the show is now in its 23rd year and is widely considered to be the cornerstone event of the London Design Festival, as well as one of the most significant events on the global trade calendar
The show, held between 20-23 September at Olympia London, featured over 400 exhibitors, from internationally recognised brands through to younger design studios and new design talent emerging on the market.
Trend-Monitor was there too, checking out the strongest design trends …
Design Trend #1. Indoor and Outdoor Brights
In a refreshing move away from whites and neutrals, 100% design was crammed with vibrant colour, pattern and texture. Interiors, outdoor living, bathroom and kitchens were all showing their colourful sides at the show
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Although Smeg launched their sleek new premium range of kitchen appliances at this year’s show, it is still their iconic retro range in eye-catching colours that draws the most attention.
Design Trend #2. Modular Goes Home
Modular furniture has been fundamental to offices and work-spaces for many years, but we are now seeing the trend for modular applications growing in popularity in the home environment. Driven by today’s transient lifestyles and the growth of the high-end rental market, there is a demand for functional, stylish furniture pieces that are also flexible in terms of assembly and arranging.
The Modulo cabinets by Ercol are available individually, or can be stacked up to three high, in any combination of the customer’s choosing.
Design Trend #3. Metallic finishes go commercial
Stainless steel and chrome has continued to dominate the commercial environment long after metals have warmed up in the more design-led interiors and homes. Simple Human has changed this and launched their commercial bins in a range of warmer finishes such as rose-gold.
Design Trend #4. Tubular Steel
The use of folding tubular steel for furniture started in the 1920s and 1930s with the Bauhaus movement and their innovative use of steel tubing. At 100% Design this trend was clearly enjoying a revival with the simple clean lines of tubular steel featuring in furniture and storage.
Design Trend #5. The Gin Revolution
Carried by a wave of craft distilleries and boutique bars, gin is fast becoming the nation’s most fashionable spirit, available in every conceivable flavour from citrus to seaweed to tea. It’s not surprising therefore that the gin revolution is now hitting the homes and interiors.
(Ok, we admit it’s probably more of a fad than a true trend, but we spotted this fabulous gin trolley and wanted an excuse to feature it)