The Sandwich Generation is aged between 35 and 54 years [...]
Updated The growth of the Pet Pound shows that pet [...]
The latest exhibition at the Design Museum asks: ‘What happened [...]
The over-55s are an important and growing segment of the [...]
An updated edition of this report is now available [...]
Nearly 7% of UK households are multigenerational, the equivalent of [...]
Lower birth rates and higher life expectancy is transforming the [...]
The structure of our family or household is one of [...]
At the kbbreview Retail and Design Conference 2016 Trend-Monitor’s Research [...]
Meet Traditional, Experimental, International, Healthy, Family-Parent and Sociable; our six [...]
The first cohousing scheme for older women gets ready to [...]
A Millennial is broadly defined as a person born between 1981 and 1996, and aged between 23 and 37 in 2019*
*Definition by prominent US think-tank, the Pew Research Centre.
Originally named ‘millennials’ as people realised they would be the first graduating class of 2000 – the new millennium.
Although in reality, the term ‘millennial’ is little more than an age-grouping, it is often used to generalise a generation, bestowing them with similar attitudes, experiences, beliefs and behaviours. However, it is their relationship with the internet that is the single most distinguishing factor about millennials and differentiates them from the generations before and after.
Most millennials came of age as the internet became ubiquitous, and were rapid adopters of the new technology. Millennials had to adapt to social media and constant connectivity, while post-millennials take them as a given.
Test test test
Username or email address *
Lost your password?