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consumer Trends

Aviva: How We Live 2020
1st April 2021

Insurance company, Aviva, examines the impact of Covid on a [...]

Home Design Trends 2021: A Trend-Monitor discussion with Siemens
30th March 2021

Home appliance giant Siemens spoke to our research director Jane [...]

Post Covid Households 2021 and beyond
The Post-Covid Household in 2021 and Beyond
10th November 2020

Baffled by all the so-called ‘research’ that’s doing the rounds [...]

Post-Covid Trends: Healthy Homes
The New Healthier Home
26th October 2020

Post-Covid Trend: Creating a healthier home [...]

Home: A New Meaning
23rd October 2020

This report by Ring, the home security company, examines changing [...]

Trend-Monitor-Ikea-home-reboot-report-2020
Ikea Life at Home: The Big Home Reboot
24th September 2020

The Ikea Big Home Reboot report looks at how our [...]

Food and drink trends 2020
Food Trends: Kindness, Compassion and Simplicity
16th September 2020

The latest food and drink trends report from supermarket Waitrose [...]

2020 Renovation Nation Report
The 2020 Renovation Nation Report
19th August 2020

This report, by mortgage comparison site money.co.uk, investigates which areas [...]

Refill is the new recycle
Consumer Trend: Refill is the New Recycle
6th July 2020

The new supermarket strategy for cutting plastic packaging is good [...]

Post Covid-19 KBB consumer confidence survey
Post Covid-19 K&B Consumer Confidence Survey
29th May 2020

For Part Two of our Five Part Plan to support [...]

Trend-Monitor-Personalisation-Global-Megatrend
Global Megatrend: Personalisation
1st May 2020

Personalisation is the tailoring of a service or product to [...]

Photo by Matthew Bennett on Unsplash
Global Megatrend: The Ageing Population
14th April 2020

The world has an ageing population and here we look [...]

augmented reality - virtual reality
AR and VR – the technology revolutionising KBB retail
7th February 2020

According to a new impact assessment by PwC economists, VR [...]

Consumer Trend: Eco-shaming
20th December 2019

The climate emergency has triggered a new response to double [...]

fresh air as a luxury
Fresh Air as a Luxury
13th December 2019

The more consumers learn about the impact of poor air [...]

Consumer trend - slow living
Consumer Trend: Slow Living, The Backlash Against Speed
26th November 2019

‘Slow living’ is a new consumer trend that holds benefits [...]

Dark Kitchens and their impact on kitchen design
‘Dark’ Kitchens and their impact on kitchen design
18th November 2019

As increasing numbers of us turn to our phone apps [...]

john lewis retail report 2019
John Lewis Retail Report 2019 proves Trend-Monitor is spot on
21st October 2019

The John Lewis Retail Report for 2019 highlights five trends [...]

Things people do in kitchens
Five things you didn’t know about consumers and their kitchens
1st October 2019

We surveyed over 1,000 UK householders to find out about [...]

Cecile Poignant interview with Trend-Monitor
Influencer Interview: Cecile Poignant – Trend Forecaster and Consultant
18th September 2019

This insightful interview with trend forecaster, Cecile Poignant, identifies some [...]

Trend-Monitor-war-on-plastic
The War on Plastic
13th September 2019

According to the National Geographic, nearly a million plastic beverage [...]

consumer-trend-premiumisation
Consumer Trend: Premiumisation
29th August 2019

The ability to offer customers extra luxe, a personalised service [...]

get-acquainted-with-centennials
Getting acquainted with Centennials
29th July 2019

For a long time Millennials have been the most relevant [...]

Baby Boomers click with online shopping
25th July 2019

A report by the Office of National Statistics shows that [...]

Ethical Consumer Markets Report 2018
23rd July 2019

This report by Ethical Consumer shows despite government measures slowing [...]

Eco Anxiety: How is it shaping consumer behaviour?
23rd July 2019

Consumers are boycotting environmentally damaging products and services in favour [...]

Trend-Monitor-do-it-for-me-trend
‘Do It For Me’ takes over from DIY
17th May 2019

As consumers increasingly turn to ‘Do It For Me’ rather [...]

Trend-Monitor-interview-with-Will-Higham
Influencer Interview – Will Higham, Consumer and Behavioural Futurist
10th May 2019

Will Higham talks to Trend-Monitor about the consumer trends he [...]

sandwich-generations
The Sandwich Generation – Caught in the Middle
9th May 2019

The Sandwich Generation is aged between 35 and 54 years [...]

Trend-Monitor-Flexitarianism
Is the future of food Flexitarian?
30th April 2019

With vegetarianism and veganism becoming more mainstream, a new study [...]

Trend-Monitor-The Rise-of-the-renting-economy
The Rise of the Renting Economy
23rd April 2019

The changing consumer mindset regarding ownership is set to disrupt [...]

Trend-Monitor-Future-Cooking-Trends
Five ways future food trends will impact on kitchen design
17th April 2019

New home cooking trends and changing consumer attitudes to food [...]

Trend-Monitor-interview-with-Asuk-Osada
Influencer Interview – Asuka Osada, UK Marketing Manager, Toto London
16th April 2019

Asuka Osada, UK marketing manager of Toto London tells Trend-Monitor [...]

Trend-Monitor-new-lifestyle-trend
JOMO – the new lifestyle trend
12th April 2019

We used to be preoccupied with FOMO - the fear [...]

The Pet Pound
5th April 2019

Updated The growth of the Pet Pound shows that pet [...]

The ‘Quantified Self’ Trend
29th March 2019

The ‘Quantified Self’ is a trend that’s taking the bathroom [...]

Trend-Monitor-anxiety-Tech
Anxiety tech: How the latest smart products aim to settle our unease
27th March 2019

Anxiety tech is a new wave of products that allows [...]

Trend-Monitor-influencer-marketing
Is the power of Influencer Marketing on the wane?
27th February 2019

Now that every brand of any worth has an ongoing [...]

Trend-Monitor-Cabin-Spacey-Minimal-House
The Cabin Spacey Minimal House
13th February 2019

Is the Cabin Spacey ‘minimal house’ what the home of [...]

Trend-Monitor-Ikea-circular-Economy
Ikea and the Circular Economy
10th February 2019

The news that Ikea is to start renting out office [...]

Trend-Monitor-Kitchen-Purchasing-Trends-2018
Kitchen Purchasing Trends, Consumer Insight Report 2018
3rd February 2019

Find out more > [...]

Trend-Monitor-showering-habits
What really goes on in the shower?
25th January 2019

Following a spate of research studies into the UK’s showering [...]

Trend-Monitor-Consumer-Trends-2019
Understanding the Kitchen and Bathroom Consumer in 2019
14th January 2019

FREE DOWNLOAD. Find out more > [...]

Trend-Monitor-key-consumer-trend-face-to-face-interactions
Key Consumer Trend – Face to Face Interactions
15th December 2018

In a world increasingly dominated by technology, our social activities [...]

Trend-monitor-wellness-goes-tech
Key Consumer Trend – Wellness goes Tech
14th December 2018

As technology permeates every area of our lives, this has [...]

Trend-Monitor-consumer-trend-buying-time
Key Consumer Trend – Buying Time
3rd December 2018

Increasingly time is becoming a commodity and very often a [...]

trend-monitor-rethinking-waste
Key Consumer Trend – Rethinking Waste
2nd December 2018

Each year when BBC Radio 2 run their 500 words [...]

Trend-Monitor-Bathroom-Purchasing-Trends-2018
Bathroom Purchasing Trends, Consumer Insight Report 2018
30th October 2018

Find out more > [...]

Trend-Monitor-behind-the-bathroom-door-report-2018
Behind the Bathroom Door – A Study of Bathroom Habits and Behaviours, 2018
23rd October 2018

Find out more > [...]

Trend-Monitor-Bathroom-manufacturers-association-conference-2018
Revealing the Results of our Latest Bathroom Consumer Research
3rd October 2018

During this year, Trend-Monitor joined forces with the Bathroom Manufacturers [...]

Trend-monitor-kitchen-worktop-performance-consumer-insight-report
Kitchen Worktop Performance Report, Consumer Insight 2018
9th August 2018

Available to our Insight Partners now [...]

trend-monitor-love-food-hate-waste
Love food hate waste
12th June 2018

Approximately 7.3 million tons of food was wasted in the [...]

Wellness and the Home
6th March 2018

Over the last few years, Wellness has become a word [...]

Why are experiences more valuable than possessions?
6th March 2018

Seeking out experiences rather than purchasing more stuff has been [...]

Kitchen Purchase Behaviour, Consumer Insight Report 2016
18th February 2018

An updated edition of this report is now available [...]

Ikea pet furniture range
Ikea launches furniture range for pets
11th February 2018

Have you ever felt like your cat or dog wasn’t [...]

Bathroom Purchase Behaviour, Consumer Insight Report 2017
10th January 2018

An updated edition of this report is now available [...]

Trend-Monitor BMA conference 2017
Trends Shaping the Future of the KBB Industry
25th October 2017

The theme for this year’s Bathroom Manufacturers Association Annual Conference [...]

Bathroom Purchase Behaviour Consumer Insight Report
Video: Bathroom Purchase Behaviour report trailer
20th September 2017

Trend-Monitor’s research director Jane Blakeborough gives an overview of our [...]

Trend-Monitor Press Release
Press Release: The Influence of the Bathroom Fitter
22nd August 2017

The bathroom fitter influences the type and brand of bathroom [...]

Consumer Trend: Simplicity
12th July 2017

For the past seven years, the annual Global Brand Simplicity [...]

luxury kitchen trends
Luxury goes mainstream in the kitchen
9th June 2017

Recent research by Trend-Monitor into kitchen purchase behaviour found that [...]

Unruly Home of the Future
Welcome to the Home of the Future
24th May 2017

Ad-Tech company, Unruly has unveiled Home, a 2,000-square foot apartment [...]

What makes consumers the most nervous when purchasing a large household item online?
22nd May 2017

Our fourth mini-poll asked 886 UK consumers what made them [...]

Smart Home Technology
Will 2017 be the year of the Smart Home?
18th April 2017

Smart Home technology has reached a pivotal point in its [...]

What do UK homeowners love best about their kitchens?
27th February 2017

Last week TREND-MONITOR ran a mini-poll to understand what UK [...]

John Lewis Retail Report 2016
John Lewis Retail Report for 2016
15th January 2017

The latest annual retail report from department store giant John Lewis [...]

Bathroom consumer insight
Bathroom Purchase Behaviour, Consumer Insight Report No.1
8th January 2017

This market research study investigates how UK consumers approach the [...]

consumer co-creation
Consumer or Co-creator
15th November 2016

Today, it is all about sharing.  The empowered consumer is [...]

Meet our Kitchen Consumers
30th October 2016

Meet Traditional, Experimental, International, Healthy, Family-Parent and Sociable; our six [...]

chameleon consumer
The Chameleon Consumer
10th May 2016

The term ‘chameleon consumer’ was first coined back in 2011 [...]

bargain hunting
The Bargain Hunting Game
1st May 2016

With bargain hunting now a national pastime and a change [...]

peer to peer influence
Peer to Peer Influencers
26th April 2016

Marketeers have long known that word of mouth is a [...]

empowered consumer
The Empowered Consumer
5th April 2016

Rapid advancements in technology and connectivity mean that today’s consumers [...]

Good Hotel, Amsterdam
Social Good Hotels
9th February 2016

A new wave of hotels are starting to spring up [...]

KBBreview-conference
TREND-MONITOR discusses The New Consumer
2nd February 2016

We are delighted that our director and market analyst, Jane [...]

grey-kitchen
The KBBreview Trend Special 2016
21st January 2016

Kbbreview, the leading trade publication for the KBB industry has [...]

Key trends impacting on the home improvement industry in 2016
Trend Report: 5 Key Trends for Home Improvement Brands 2016
19th January 2016

In this report we look beyond the latest design fads [...]

self-cleaning surfaces
Key Trend No.5 No More Cleaning
8th January 2016

The idea and implementation of self-cleaning products isn’t anything new. [...]

connected health
Key Trend No.2: Connected Health meets the Connected Home
5th January 2016

The connected home is already a strong trend for home [...]

About Trend-Monitor Ltd

The Trend-Monitor Insight Management Service is the flexible, cost-effective alternative to employing an insight manager. It is specifically tailored to manufacturers and multiple retailers in the UK home improvement sector that want to generate actionable market and consumer insights to support business strategy.

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  • WHAT WE DO
    • Insight Management Service
    • Trend-Mapping Workshops
    • Bespoke Research
  • INSIGHTS SCORECARD
  • FREE INSIGHT RESOURCES
    • Business Insight Hub
    • Secondary Research Library
    • Consumer Insight Reports
    • Search the Insight Database
    • Infographic: 9 different data resources
    • Influencer Interviews
    • Consumer Panel
    • Trade Show Guides
  • TREND UPDATES
    • Latest Trend Updates
    • Kitchen Trends
    • Bathroom Trends
    • Surface Trends
    • Social Trends
    • Consumer Trends
    • Retail Trends
    • Demographic Trends
    • Environmental Trends
    • Economic Trends
    • Design & Innovation Trends
    • Global Trends
  • CONTACT

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