Category Archives: Reports

20
Aug

This market report is an abridged version of the JKMR UK Major Domestic Appliance report and contains top line data relating to sales of integrated Major Domestic Appliances (MDAs) in the UK, as well as the overall fitted kitchen product market.

Kitchen category Insight Partners only

Five Key Findings from the Report :-

Kitchen installations reached a new high point as consumers continued to seek out products that up-graded on their existing kitchen. JKMR calculates the total UK fitted kitchen products market was worth £6.45 Billion in 2016, up 6.6% on 2015.
MDA product value is expected to rise 7%, despite only a 2% rise in new kitchen installations. This increase is driven by more sales of higher priced products and an on-going shift in the mass market towards integrated cooking as a standard choice.
Integrated MDA’s are out-performing fitted unit growth and current provisional 2017 figures show integrated MDA volumes up 4.4%, compared to an expected 2.35% rise in new kitchen installations.
Overall value growth was driven mainly by volume growth and not increased spend levels. This was due to the ever-greater proportion of UK kitchens retailed via outlets where price is a key factor and volume leverage allows appliances to be effectively ‘discounted’.
Ovens and Hobs have, however, seen an on-going improvement in price, with a value increase of 36% compared with a lower volume increase of 24%, making integrated cooking the best performing sector over the last five years.

The report covers

Market Size and Projections
Retailer Performance
Sales by volume and value
Purchasing Trends
The Kitchen Consumer

If you are a Kitchen Category Insight Partner, this report will automatically be added to your account

About JKMR

JKMR was established by Jayne Barber in 1998 as the UK’s only business-to-business research company specialising in the fitted kitchen product industries, providing a range of multi-client reports and consultancy services to meet the day-to-day needs of those supplying the market. JKMR clients include major names in all sectors of the UK and European fitted kitchen markets, as well as global names in the financial investment and business analysis.

JKMR is a Corporate Member of the KBSA and lead supplier of market figures to the Association. JKMR data is regularly cited in the KBB trade press, and Jayne also provides articles for the wider broadcast and published consumer interiors media.

Jayne has three decades of experience researching the kitchen market. Prior to establishing JKMR Jayne was Senior Research Analyst for the Kitchen Information Service, and has worked both for KBBReview and Emap, publishers of the Kitchens Magazine. Jayne ‘cut her teeth’ on kitchen matters back in the late 1980s as Staff Writer for the Kitchen, Bathroom & Bedroom Industries Yearbook & Directory.

Contact: jkbarber1965@live.co.uk

Consumer, Consumer insight, Featured Post, Kitchen, Reports, Surfaces

Kitchen Worktop Performance Report, Consumer Insight 2018

9th August 2018

09
Aug

This report investigates consumer expectations for kitchen worktops in terms of performance levels and the attributes influencing the purchase of their next kitchen worktop.

Kitchen category Insight Partners only

The growing importance of worktops in kitchen design has resulted in new materials, colours and textures coming into the market and consumers are now faced with an increasing array of worktop products to choose from.

Consumer expectations in terms of how a kitchen worktop should perform in today’s multi-functional kitchen are complex and often tied into daily habits and household circumstances rather than product knowledge or the price tag.

For this purposes of this research, TREND-MONITOR was pleased to partner with WILSONART a leading manufacturer of laminate, quartz and solid surface worktops.

This partnership has resulted in a focused piece of industry research that is directly relevant to manufacturers and retailers in this fast growing market sector and answers some important questions in terms of consumer purchase decisions, product usage and the performance versus price ratio.

This report identifies consumer needs and expectations with regards to the performance levels of worktop, assesses worktop usage within the kitchen, and evaluates the price versus performance ratio for worktops

The research collected and analysed data in order to understand four key aspects of kitchen worktops:-

• The type of worktops currently in kitchens and utility rooms
• Worktop purchase influences
• Worktop performance levels in-situ
• Attributes which influence future worktop purchases

Key Findings

The popularity of laminate worktops is highlighted in this research with half of the householders surveyed having a laminate worktop in their kitchen.
Over half of homeowners surveyed hadn’t changed their worktop since moving into their current home. Laminate worktops are kept for the longest, a third are over 10 years old.
40% of homes have a separate utility room, although 14% of these utility rooms don’t accommodate a worktop.
Aesthetics (colour and finish) and heat resistance are the key purchase influences for kitchen worktops.
Worktop practicality is more important than price when choosing a new worktop, with 3/4 of householders prepared to pay more for greater worktop practicality.

Methodolody

The research was undertaken via an online consumer survey with a representative sample of UK householders.

The survey was conducted online during April 2018 and targeted a response rate of 1000+ respondents.

The survey consisted of 34 multi-choice questions, plus qualifying and status questions

For the purposes of the research, the different worktop types are categorised as follows:-
– Laminate
– Compact Laminate e.g. Zenith
– Solid Wood
– Solid Surface e.g. Corian
– Quartz e.g. Silestone
– Granite
– Porcelain e.g. Neolith*

If you are a Kitchen category Insight Partner, this report will automatically be added to your account

Bathroom, Consumer, Consumer insight, Reports

Bathroom Product Purchase Process, Consumer Insight 2018

1st May 2018

01
May

This report evaluates the ‘how, what, why and where’ decisions within the consumer purchase process for a complete new bathroom.

Our research investigates the motivations behind the purchase of a bathroom, where consumers research prior to purchase, how they chose between different products, how the area is planned and designed, the barriers to sales, the major influences during the process, why a retail outlet is chosen and much more

This report will be published in September 2018

If you are a Bathroom category Insight Partner, this report will automatically be added to your account

Note: This report is a collaboration between Trend-Monitor and the Bathroom Manufacturers’ Association. If you are member of the BMA, you will receive a promo code which will allow you to access this report.
If you haven’t received this code, please contact the BMA.

Kitchen, Market Statistics, Reports

Luxury Kitchen UK Market 2017

26th April 2018

26
Apr

This report by specialist kitchen market consultancy JKMR covers a range of key figures for luxury fitted kitchen products in the UK, including fitted units, integrated major domestic appliances, worktops, sinks, taps and associated fittings.

Kitchen category Insight Partners only

Five Key Findings from the Report :-

In the short term the UK luxury kitchen market is expected to continue to grow both in terms of sales levels and market share. Wealthy households remain even in times of economic downturn, and there is no evidence to suggest such households want to move away from fitted kitchens.
New build sales will continue to have a role in sector growth in the medium term, with rising numbers of top end family housing constructed in smaller-scale developments.
Sales continued to be driven by the kitchen as a ‘showcase’ room, and rising property prices leading householders to invest in major renovation, in order to create their ‘dream’ home.
The luxury sector currently accounts for more than 32% of total kitchen market spend. However it is not expected to exceed a 34% level in the foreseeable future.
A ‘stratospheric’ sub-sector of the luxury kitchen market has developed, where the budget is in excess of £75k. In this market, once clients make up their mind to spend serious money on their kitchen, then cost does become literally ‘no object’.

For the purposes of this report, the luxury kitchen sector is defined as client spend on fitted units at RSP (ex VAT) of at least £12,000, with a total core kitchen product budget of at least £28,000 (ex VAT). Once VAT, ancillary products and any free-standing major domestic appliances, tiling, heating, flooring, fitting & decorating costs, plus spend on additional utility or second kitchen area, are factored in, a total budget starting point would typically be in the region of £40,000.

The report covers

Signature features of the Luxury Kitchen Market
Sector analysis by volume and value
Sales Trends
Trends in market share
Qualitative review of sector developments

If you are a Kitchen Category Insight Partner, this report will automatically be added to your account

About JKMR

Contact: jkbarber1965@live.co.uk

Bathroom, Behaviour Studies, Reports

Bathroom Behaviours and Product Usage Report 2018

23rd April 2018

23
Apr

This report is the result of a 7-day diary study which follows 50 UK householders as they go about their daily bathroom activities, and offers a real understanding into bathroom behaviours and product usage.

The study is in the format of an online interactive diary with two-way, real-time communication between the researchers and the participants. This enables daily tasks to be set, further details requested, images and videos uploaded, different workday and rest day behaviours to be captured, and much more.

By conducting diary studies which follow homeowners in real time as they use products within their homes, we are able to provide true insights into where product improvements can be made and the opportunities for new product development.

This report will be published in September 2018

If you are a Bathroom category Insight Partner, this report will automatically be added to your account

Note: This report is a collaboration between Trend-Monitor and the Bathroom Manufacturer’s Association. If you are member of the BMA, you will receive a promo code when the report becomes available which will allow you to access this report.

Bathroom, Brand Tracker, Reports

Bathroom Brand Tracker Report 2018

13th April 2018

13
Apr

Our bathroom brand tracker monitors awareness, perception, position and associations of a number of different bathroom brands.

Long purchase cycles and disparate routes to market for bathroom products has historically meant low awareness and loyalty for many bathroom brands. However, this is changing with the rise of ‘influencer’ platforms using social media to promote home improvement brands directly to the consumer.

Our brand tracker is a valuable tool to understand how consumer awareness and brand perceptions are changing over a period of time and in comparison to competitor brands

This report will be published in January 2019

If you are a Bathroom category Interactive Insight Partner, this report will automatically be added to your account

Bathroom, Global, Kitchen, Reports, Surfaces, Trend Analysis Reports

Global Megatrends and their influence on the KBB Market 2018

12th April 2018

12
Apr

This report highlights a number of key global megatrends and assesses the impact these global phenomenons will have on the KBB market in the future.

This analysis of the bigger social, demographic, economic, environmental trends explains how these mega-trends interact with each other and influence today’s consumer in terms of how they live their lives and consequently the type of products they will buy for their homes

For each global megatrend, there are a number of associated macrotrends which are felt at a local level and the challenge for today’s business leaders is to analyse these major global shifts, to look at the different opportunities they represent and move their organisations to respond accordingly, at the same time as being resilient to a constantly fluctuating global landscape.

This cross-category report will be published in November 2018

If you are one of our Insight Partners, this report will automatically be added to your account

Bathroom, Kitchen, Reports, Retail, Surfaces, Trend Analysis Reports

Retail Trends and their influence on the KBB Market 2018

12th April 2018

12
Apr

Our round up of retail trends sheds light on where retailing is going in the future and how this will influence KBB retailers.

We focus on how the different trends interact with each other and they will determine the way in which consumers will want to buy their kitchens, bathrooms and surfaces in the future.

This cross-category report will be published in October 2018

If you are one of our Insight Partners, this report will automatically be added to your account

Brand Tracker, Kitchen, Reports

Kitchen Brand Tracker Report 2018

12th April 2018

12
Apr

Our kitchen brand tracker monitors awareness, perception, position and associations of a number of different kitchen brands.

Long purchase cycles and disparate routes to market for kitchen products has historically meant low awareness and loyalty for many kitchen brands. However, this is changing with the rise of ‘influencer’ platforms using social media to promote home improvement brands directly to the consumer. Our brand tracker is a valuable tool to understand how consumer awareness and brand perceptions are changing over a period of time and in comparison to competitor brands

This report will be published in January 2019

If you are a Kitchen category Interactive Insight Partner, this report will automatically be added to your account

Design, Kitchen, Reports

Design and Innovation in the Kitchen Market 2018

12th April 2018