Category Archives: News And Views

You already have access to more data than you realise

Nine types of data resources for market and consumer insight generation [...]

becoming an insight-driven organisation
Are you running an insight-driven organisation?

The six steps you need to take in order to run an insight driven organisation [...]

What will the kitchen and bathroom industry look like at the end of 2020?

During May 2020, 80% of kitchen and bathroom projects were put on hold due to [...]

Podcast: Post Covid-19 Consumer Confidence Survey

We teamed up with Taylist Media to run a survey of consumers looking at whether [...]

Post Covid-19 KBB consumer confidence survey
Post Covid-19 K&B Consumer Confidence Survey

For Part Two of our Five Part Plan to support the KBB industry during the [...]

primary or secondary research
When to use Primary and Secondary Research

Market research can be split into two broad categories; primary research and secondary research. Secondary [...]

reverse urbanisation
Urbanisation: Could the Pandemic Disrupt a Global Megatrend?

As city centres become deserted and city dwellers head to the countryside, we look at [...]

Trend-Monitor-Kastus-Case-Study
Research Case Study: Kastus Intelligent Surface Technology

Kastus used the Trend-Monitor Omnibus Service to provide key statistics relating to their technology [...]

Photo by Evgeni Tcherkasski on Unsplash
The New Normal

Preparing for the Post-Covid-19 World There is little doubt that we will look back and [...]

trend-mapping workshops
Mapping out the future for your brand

As trend analysts and market researchers, we are studying trends on a daily basis; we [...]