As consumers increasingly turn to ‘Do It For Me’ rather than DIY, news in March [...]
Will Higham talks to Trend-Monitor about the consumer trends he thinks will have the greatest [...]
The Sandwich Generation is aged between 35 and 54 years old, and is caught in [...]
With vegetarianism and veganism becoming more mainstream, a new study by YouGov has endeavoured to [...]
The changing consumer mindset regarding ownership is set to disrupt the appliance retail landscape as [...]
New home cooking trends and changing consumer attitudes to food sources, nutrition, hygiene and health [...]
Asuka Osada, UK marketing manager of Toto London tells Trend-Monitor about the consumer trends behind [...]
We used to be preoccupied with FOMO - the fear of missing out - but [...]
Updated The growth of the Pet Pound shows that pet parents are spending more on [...]
The ‘Quantified Self’ is a trend that’s taking the bathroom industry by storm Things are [...]
A Millennial is broadly defined as a person born between 1981 and 1996, and aged between 23 and 37 in 2019*
*Definition by prominent US think-tank, the Pew Research Centre.
Originally named ‘millennials’ as people realised they would be the first graduating class of 2000 – the new millennium.
Although in reality, the term ‘millennial’ is little more than an age-grouping, it is often used to generalise a generation, bestowing them with similar attitudes, experiences, beliefs and behaviours. However, it is their relationship with the internet that is the single most distinguishing factor about millennials and differentiates them from the generations before and after.
Most millennials came of age as the internet became ubiquitous, and were rapid adopters of the new technology. Millennials had to adapt to social media and constant connectivity, while post-millennials take them as a given.
Test test test
Username or email address *
Lost your password?