Category Archives: Bathroom

Here you will find the latest trends, analysis and insight affecting the UK bathroom market. Our intelligence comes from the world’s leading authorities and our own team of experts, exploring everything from product trends and consumer behaviour to the impact of social, economic and environmental megatrends. Our updates and reports are designed to give you a clear understanding of where your market is heading and enable you to steer your business accordingly.

Bathroom Purchasing Trends, Consumer Insight Report 2018

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Welcome to the 2018 TREND-MONITOR consumer insight report into bathroom purchasing trends.

For this purposes of this research, TREND-MONITOR was pleased to partner with The Bathroom Manufacturers’ Association, an independent forum for bathroom manufacturers trading in the UK.  This partnership gave the association’s 60+ members the opportunity to contribute to the research structure, resulting in a focused piece of industry research that is directly relevant to manufacturers and retailers in this diverse market sector.

Alongside this consumer insight research, a second study called ‘Behind the Bathroom Door’ featured a 7-day bathroom habits and routines diary, which assessed participants’ water usage within privacy of their own bathroom.

The insight gained from these two studies answers important questions in terms of consumer requirements for their bathroom, how bathroom products are being used in the home, attitudes to water efficiency, and how this in turn influences consumer purchase behaviour for new bathroom products.

“This insight into consumer behaviour provides valuable information for our members and the bathroom industry.

Finding ways to save water and energy has never been more important and the results of this survey can influence future product development to help achieve this aim.

The surveys also show that compliance is an issue that needs to be addressed. Consumers are interested in having more information about products and have indicated that knowing a product was energy efficient would positively influence their buying decision. 

This gives us all in the industry an opportunity to respond and promote products that display the Water Label.”

Yvonne Orgill, CEO, Bathroom Manufacturers Association

 

The research was undertaken via an online consumer survey with a nationally representative sample of UK householders who had purchased a complete new bathroom or cloakroom within the past two years.

The survey consisted of 42 multi-choice questions, plus qualifying and status questions and was conducted online during May 2018, targeting a response rate of 500+ respondents.

Trend-Monitor-Bathroom-Purchasing-Trends-Respondents

Key Findings

1. Additional Bathrooms & Cloakrooms

Households adding new additional bathrooms and cloakrooms (as opposed to replacing existing rooms) account for 10% of new bathroom/cloakroom installations. Half of these additional bathrooms/cloakrooms are being fitted for practical reasons such as mobility or disability issues, or to accommodate a large or extended family

2. Research Goes Off-Line

89% of householders undertake some kind of research prior to purchasing their new kitchen, with researching via a ‘bricks and mortar’ retail outlet being the most popular and useful research resource.

3.  Shopping Around

Householders no longer expect to be tied to one retailer for all of their bathroom products, indicated by the 54% of bathroom installations which were purchased from more than one retail outlet

4.  Space Availability

Products that make the best use of the available space are at the top of consumers wish-lists for their new bathroom, and ahead of other key purchase influencers such as quality and price.

5.  More Information Please

Sales of water efficient products are being hampered by lack of customer awareness. Up to 80% of bathroom consumers indicated that water efficiency was a key purchase influencer, however over 40% were not made aware of the amount of water individual products will use.

Contents

FOREWORD
SCOPE & METHODOLOGY
KEY FINDINGS
ABOUT THE SURVEY RESPONDENTS
THE UK BATHROOM MARKET DRIVERS
SECTION 1: MOTIVATING FACTORS
SECTION 2: BATHROOM BUDGET
SECTION 3: BATHROOM CHOICES
SECTION 4: RESEARCH PRIOR TO PURCHASE
SECTION 5: CHOICE OF RETAILER
SECTION 6: THE BATHROOM FITTER
SECTION 7: ADDITIONAL BATHROOM ITEMS
SECTION 8: PURCHASE DECISIONS FOR SHOWER CONTROLS
SECTION 9: PURCHASE DECISIONS FOR SHOWER TRAYS
SECTION 10: PURCHASE DECISIONS FOR SHOWER ENCLOSURES
SECTION 11: PURCHASE DECISIONS FOR BATHS
SECTION 12: PURCHASE DECISIONS FOR TAPS
SECTION 13: PURCHASE DECISIONS FOR TOILETS
SECTION 14: EXTERNAL INFLUENCES

List of Charts

Chart 1: Type of Bathroom Fitted
Chart 2: Reason for Replacing Existing Bathroom/Cloakroom
Chart 3: Location of Additional Bathroom/Cloakroom
Chart 4: Total Bathroom/Cloakroom Budget
Chart 5: Budget by Bathroom Type
Chart 6: Bathroom Style by Budget
Chart 7: Research Breakdown by Type
Chart 8: Most Useful Research Undertaken Prior to Purchase
Chart 9: Choice of Retailer
Chart 10: Influential Factors in Choice of Retailer
Chart 11: Choosing a Bathroom/Cloakroom Fitter
Chart 12: Additional Items Purchased for the Bathroom
Chart 13: Choice of Shower Control
Chart 14: Influential Factors in Choice of Shower Control
Chart 15: Awareness Factors when choosing Shower Control
Chart 16: Choice of Shower Tray
Chart 17: Influential Factors in Choice of Shower Tray
Chart 18: Awareness Factors when Choosing a Shower Tray
Chart 19: Choice of Shower Enclosure
Chart 20: Influential Factors in Choice of Shower Enclosure
Chart 21: Awareness Factors when Choosing a Shower Enclosure
Chart 22: Choice of Bath
Chart 23: Influential Factors in Choice of Bath
Chart 24: Awareness Factors when Choosing a Bath
Chart 25: Influential Factors in Choice of Taps
Chart 27: Awareness Factors when choosing a Toilet
Chart 28: Main Influence on Choice of Products
Chart 30: Awareness of Damage Caused by Abrasive Cleaners
Chart 31: Source of Information Regarding Abrasive Cleaners

Trend-Monitor Bathroom category Insight Partners,
please sign into your account to download this report.


Members of the Bathroom Manufacturers Association,
please see email from the BMA containing details on how to download this report 

Behind the Bathroom Door – A Study of Bathroom Habits and Behaviours, 2018

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‘Behind the Bathroom Door’ is the result of a 7-day diary study which followed 50 UK householders as they went about their daily bathroom activities, and offers a real understanding into bathroom behaviours and product usage. 

As an industry, how much do we really know about what goes on behind the bathroom door?  

Consumers show a concern for environmental issues and yet we are using more water in our bathrooms than ever before.  Could it be that in the privacy of our own bathroom, we are unaware of the amount of water we really use?  

Our 7-day confidential diary study, which was undertaken in partnership with the Bathroom Manufacturers Association, followed 50 householders as they undertook various bathroom tasks and reported back on a daily basis.  The huge amount of data gathered throughout the study throws a light on our private bathroom routines and behaviours, and highlights the amount of water that could potentially be saved through greater awareness and less wasteful bathroom habits.

The research also gives a true insight into the real needs and requirements for our bathroom spaces, and the strong desire we all have to create a functional, clean, relaxing environment behind the bathroom door.

Alongside this bathroom behavioural study, a second study into Bathroom Purchasing Trends was run online.  This study surveyed 500+ UK householders who had recently purchased a new bathroom to assess consumer purchase behaviour for a complete new bathroom installation.

The insight gained from these two studies answers important questions in terms of consumer requirements for their bathroom, how bathroom products are being used in the home, attitudes to water efficiency, and how this in turn influences consumer purchase behaviour for new bathroom products.

“This insight into consumer behaviour provides valuable information for our members and the bathroom industry.

Finding ways to save water and energy has never been more important and the results of this survey can influence future product development to help achieve this aim.

The surveys also show that compliance is an issue that needs to be addressed. Consumers are interested in having more information about products and have indicated that knowing a product was energy efficient would positively influence their buying decision. 

This gives us all in the industry an opportunity to respond and promote products that display the Water Label.”

Yvonne Orgill, CEO, Bathroom Manufacturers Association

‘Behind the Bathroom Door’ was a behavioural study and followed the format of an online interactive diary with two-way, real-time communication between the researchers and the participants.  This enabled daily tasks to be set, further details requested, images and videos uploaded, different workday and rest day behaviours to be captured, and much more.

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Trend-Monitor-Bathroom-Behaviours-Study-Households-infographic

Key Findings

1. Creatures of Habit

Our bathroom behaviours are governed by strong routines and, despite a wide range of different preferences and habits demonstrated throughout the study,  individuals tended to stick to morning and evening routines with only slight differences between working and non-working days. 

2. Small But Perfectly Formed

Bathrooms in the UK may be small but that doesn’t mean they can’t be practical and also beautiful. There is a call for manufacturers to provide high quality bathrooms with solutions for small spaces, and in particular storage solutions.  Also better planning by housebuilders who are not incorporating any kind of bathroom storage solutions into new-builds.

3.  Saving Money Not Water

Concern for mounting household bills rather than the environment is the key driver for reducing the amount of water used.  Cleanliness, comfort and relaxation over-ride the desire to save water as shown by the number of householders who for example take regular deep baths and allow the shower to run for up to 5 mins to heat up.

4. Easy to Clean

Words like ‘cleanliness’, ‘clean’, ‘hygienic’ were repeatedly used throughout the diary study and it is very clear that cleanliness in the bathroom area is of paramount importance to householders.  Products are judged based on how easy they were to clean, rather than design or product quality.

5. Functionality

Toilets that flush properly, powerful showers, clever storage solutions – all things that make life easier – are at the top of the wish-list for the modern bathroom.  Although technology has a similar potential, it is currently viewed with the suspicion that it is gimmicky and will be complicated to use.

Contents

Foreword
Introduction Key Findings 
About the Participants 
Showering 
Taking a Bath 
Using the Toilet 
Washbasin Activities 
Other Bathroom Activities 
Storage 
Functionality 
Cleaning the Bathroom 
Attitudes to Water Saving 
In Conversation with the CEO 
The Ideal Bathroom 

 

Trend-Monitor Bathroom category Insight Partners,
please sign into your account to download this report.


Members of the Bathroom Manufacturers Association,
please see email from the BMA containing details on how to download this report 

Revealing the Results of our Latest Bathroom Consumer Research

Trend-Monitor-Bathroom-manufacturers-association-conference-2018

During this year, Trend-Monitor joined forces with the Bathroom Manufacturers Association to undertake two major pieces of consumer research. 

The first piece of research surveyed over 500 UK householders who had purchased a complete new bathroom within the past two years, to investigate how they approached the purchase decision, the barriers and influences to sales throughout this process, and also their attitudes to water-saving products, water regulations and legal compliance when purchasing bathroom products.

The second piece of research was in the form of a diary study which followed 50 participants for 7 days as they carried out various bathroom tasks in the privacy of their own home.  The results from this study has highlighted consumer habits in terms of water usage in the bathroom and has provided true insights into where product improvements can be made and the opportunities for new product development.

The results of this research will be revealed at the Bathroom Manufacturers Association annual conference on 16 October 2018, where our research director, Jane Blakeborough, will share the stage with Yvonne Orgill, CEO of the BMA, to discuss the research findings and what they mean for the bathroom industry in terms of future product development and UK legislation.  

Members of the BMA, as well as Trend-Monitor Insight Partners, will be able to download the full research findings via a link which will be sent out after the conference.

Online INTERACTIVE versions of the research findings will also be available 

Interior Design Trends spotted at 100% Design 2018

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100% Design is the cornerstone event of The London Design Festival. Held at the Olympia exhibition centre between 19th and 22nd September 2018, this trade event is a vast showcase for more than 400 architects, product designers and interiors specialists.

Dividing the exhibition centre into areas for the workplace, interiors, emerging brands and for those working in the construction and architectural industries, the fair hosts product launches for decorative lighting, furniture and fittings as well as providing a platform for newcomers.

Trend-Monitor went along to find out how the key trends in interiors are looking as we head towards 2019

Interior Design Trend #1. Plywood

The material of the moment at this year’s 100% Design was definitely Plywood.  It featured everywhere from kitchens to bathrooms, from furniture to screens, as the main feature or as detailing.

Trend-Monitor-100-percent-design-2018
X-Ply Desk www.x-ply.com

 

 

Stacked Coffee Table by Studio Hemal Patel www.studiohemalpatel.com

 

Odd Dot www.odddot.co.uk

 

Interior Design Trend #2. Laser Cut Detailing

Another key trend which crosses the different areas of the home, laser cut detailing was seen at 100% Design this year in both interior and exterior applications.

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‘Airflake’ deadens noise whilst letting in the light www.abstracta.com

 

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Handcrafted lighting by Neb Abbot www.designbynebabbot.com

 

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Laser cut panels by Stark + Greensmith www.stgr.uk

 

Interior Design Trend #3. Curvy Concrete

Concrete is revealing another side to its nature; the softer, curvaceous and sometimes colourful side.  As the trend for concrete in interiors develops, the use of natural fibre concrete is moving this increasing popular material into thinner, more elegant shapes.  And the addition of colour extends its appeal to a wider interior audience.

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Natural fibre concrete ‘Seater’ by Tina Rugelj at Concrete Garden www.concretegarden.eu

 

Waxed concrete based decorative surface by Design-Concrete www.design-concrete.co.uk

Interior Design Trend #4. Bamboo

As a beautiful, tactile and sustainable alternative to wood, bamboo is growing in popularity and at 100% Design the focus was on it’s suitability as a kitchen application.

 

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Moso bamboo surfaces www.mosobamboosurfaces.co.uk

 

Real Green is the UK’s first fully sustainable and accredited kitchen furniture range and it’s manufactured entirely from solid bamboo.  Real Green also carries globally recognised certifications for its use of sustainable materials and manufacturing processes.

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Real Green’s bamboo kitchen www.classic-kitchens-direct.com

 

Interior Design Trend #5. Natural Embossing

Here we see two key interior design trends combined, the use of natural elements such as leaves and flowers to create detailing in the form of embossing.

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Botanical Glass Casting by McGuire Glass www.mcguireglass.ie

 

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Lichen Carpet Collection by the Mohawk Group www.mohawkgroup.com

 

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‘Frozen Leaves’ metal finish by Metall-FX www.metall-fx.com

 

And finally …

We couldn’t leave 100% Design without mentioning Pluck and Hug by guineapig.  These soft, tactile oversized bulbs are ‘huggable’ and the harder you hug the more they light up and glow.

And lets face it, who couldn’t do with a hug every now and again.

 

Pluck & Hug by guineapig www.guineapig.global

 

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Pluck & Hug by guineapig

 

 

Surface Design Trends 2018/2019

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At 100% Design this year, we were lucky enough to hear Jules Archard of Domus presenting the emerging trends in surface design for 2018/2019.

Jules heads up Domus’ three London showrooms. With a background in Art and Design he has a particular interest in materials and surfaces, a specialism of the Domus showrooms, which showcase the very latest in tile trends and product innovations.

These are the surface design trends highlighted by Jules:-

Surface Design Trend #1. Colour Blocking

For maximum impact, colour blocking in interior design is achieved through contrasting colours. When designing with tiles, this approach can be used to great effect to control the look and feel of architectural features and zones. For example, warmer blocks of colour will appear closer whereas cooler blocks of colour will create the appearance of a shape or a space receding.

 

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Hermes Installation (Domus)

 

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New Terracotta (Dormus)

 

Surface Design Trend #2. Chromatic Colour

Chromatic Colour is a move on from Colour Blocking and is a colour scheme in which one particular tone or hue dominates. With the bold application of colour on the rise, using a variety of shades within the same colour family offers a calmer way of using strong colours without clashing.

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Technicolour (Domus)

 

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Piano, Ronan & Erwan Bouroullec for Mutina (Domus)

 

Surface Design Trend #3. XL Porcelain Slab Design

Whereas previously XL porcelain slabs were reserved for replicating raw materials such as stone and marble, there is currently a trend for a more experimental approach to XL porcelain using colour, pattern and design-led markings and patterns. Technological advances enable ever more sophisticated finishes on slim porcelain and simultaneously the market is embracing more experimental, personalised surface finishes.

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Cover, Patricia Urquiola for Mutina (Domus)

 

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Matrice, Barbara Brondi and Marco Rainò for Cedit (Domus)

 

Surface Design Trend #4. Curves

Rounded shapes and curved lines offer a refreshing update from the geometric angular patterns that have dominated over the past few years. Whether taking the form of surface pattern, shaped tiles, or 3D effects such as fluting, these tiles all create a softer aesthetic.

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Weave, Note Design Studio for Kaza (Domus)

 

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Wig Wag (Domus)

 

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Geometrica (Domus)

 

Surface Design Trend #5. Natural Aesthetic

The Natural Aesthetic trend embraces the imperfect look and feel of raw finishes and all things handmade. The focus is on creating relaxed surroundings inspired by nature and organic forms, as an antidote to the fast pace of modern life where we’re often surrounded by slick and shiny materials

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New Terracotta (Domus)

 

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Storie (Domus)

 

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Hops (Domus)

 

Surface Design Trend #6. Customisation

As designers in the age of information we’re savvier and more demanding than ever, and the industry’s response is customisation. Tiles are inherently customisable because you can combine and arrange them to create different looks, even within individual ranges. For those who want even more flexibility, ‘Modello’ is a customisable concept range which allows designers to select any porcelain tile from Domus and specify for them to be cut into a series of pre-designed Modello shapes and patterns.

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Modello (Domus)

 

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Modello (Domus)

 

Surface Design Trend #7. Mix Not Match

This trend is all about making bold statements by mixing materials, colours and shapes in an imaginative, unexpected way. It is a rejection of safe, conservative interior design which can be more difficult to pull off than matching everything in a uniform way, but done carefully mixing and matching will create joyous, uplifting interiors

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Puzzle, Design by Barber & Osgerby for Mutina (Domus)

 

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Puzzle, Design by Barber & Osgerby for Mutina. Owl Design & DeVOL (Domus)

 

“It’s a really exciting time for interiors with a new-found confidence in colourful statements, bold combinations and curvaceous shapes. The rise of these personalised and joyous schemes is everywhere to be seen, from commercial spaces to restaurant and hotel design, and it’s filtering down into homes and residential spaces too. Now is the time to mix things up and adopt a more eclectic approach to interiors and tile design.” Jess Piddock, Domus’ Senior Designer

About Domus

Domus has served the architectural and design community for over 50 years, providing the most innovative and extensive collections of ceramic, porcelain and stone for residential and commercial projects. In 2014 Domus launched its Engineered Flooring division to meet the growing demand for wood, laminates and vinyl flooring.

Further information at www.domusgroup.com

 

About 100% Design

100% Design is the commercial cornerstone event of The London Design Festival. Held at the Olympia exhibition centre between 19th and 22nd September 2018, this trade event is a vast showcase for more than 400 architects, product designers and interiors specialists. Dividing the exhibition centre into areas for the workplace, interiors, emerging brands and for those working in the construction and architectural industries, the fair hosts product launches for decorative lighting, furniture and fittings as well as providing a platform for newcomers.

Further information at www.100percentdesign.co.uk

 

Introducing Trend-Monitor Interactive

Trend-Monitor-Interactive

Our new Interactive Insight Partner Plan is about to go live.

Subscribers to the Interactive Insight Partner plan are able to interrogate and analyse the data behind our consumer insight surveys to gain specific insights for their brand.

This video explains Trend-Monitor Interactive in more detail

The data from our consumer insight survey is broken down into a series of online dashboards which focus on the different aspects of the research and have a number of ways to filter and analyse the relevant data.

Track the purchase journey for your target market from their purchase motivations, their research resources prior to purchase, through to their choice of retail outlet.  Find out why they chose one retail outlet type over another.  Investigate the factors which influence product choice, filtered by age grouping, gender, household structure, income or budget, and build up a demographic profile for each product category.

Filter and compare the data, before downloading and embedding charts into your marketing plans and presentations

 

Find out more about Trend-Monitor Interactive >

Bathroom Trends Spotted at Salone del Mobile 2018

Trend-Monitor-International-Bathroom-Exhibition-2018

The International Bathroom Exhibition at Salone del Mobile in Milan is where tomorrow’s bathroom ideas and concepts are conceived. This year’s edition saw 243 exhibitors set up stands in an area of 20,600 square metres, showcasing a huge array of products geared to rest and relaxation.

In it’s seventh year as a standalone exhibition, the innovative focus was on sustainability. Cutting edge products for modern bathrooms reflected today’s strong demand for efficiency and energy saving, with the accent on water efficiency, indoor pollution prevention and personal health.

Here are the top eight bathroom trends we spotted.

 

Bathroom Trend #1: More is more

Is less still more? The notion that good design is rooted in simplicity has been widely accepted since the 2000s. However, it’s all change now, because maximalism is powering into the bathroom with vivacious colours, graphic patterns and unapologetically luxurious pieces.

For her second collaboration with Bisazza, India Mahdavi has turned the traditional clinical white bathroom on its head with sanitaryware in three exuberant colours: pistachio, blueberry and strawberry (shown). To complement the bathroom collection, Bisazza and Mahdavi also plan to launch Pinstripe, a new mosaic pattern that takes its design cue from its namesake.

This overtly pop aesthetic – a recurring trait in Mahdavi’s projects – was also adopted by Glass Design for its radical Ettore Sottsass basin. It’s a fitting tribute to the man who inspired it.

The Mahdavi collection in strawberry by India Mahdavi for Bisazza is rewriting the rules.
 www.bisazza.it

 

Glass Design’s new Ettore Sottsass basin is fashioned from glass and features a bold pattern befitting of its inspiration.   www.glassdesign.it

 

Bathroom Trend #2: Unexpected forms

Most bathroom designs are content to play follow my leader, but a few step up to challenge design stereotypes. The reward for bravery is attention – sometimes positive, sometimes negative. But, as Oscar Wilde said, ‘The only thing worse than being talked about is not being talked about.’

As we jostled to see the debut of Paolo Ulian’s Intreccio marble washbasin for Antoniolupi, the reaction around us was mixed. For our part, we fell in love at first sight, not least because in the course of investigating the relationship between an ancient material and new processing techniques, Ulian has successfully forged a fresh approach to basin design.

It was a similar story on the Oasis stand, where the launch of its Plissé freestanding basin caused quite a stir. Crafted from opaque white ceramic, Plissé takes a fashionable approach to interiors with its cinched-in waist to better accentuate its pleating. It’s not one for the minimalists, but haven’t they had their say already?

The shape of the Intreccio basin by Antoniolupi recalls that of a wicker basket. Designed by Paolo Ulian, it’s seen here in marble. www.antoniolupi.it

 

Fashioned from white ceramic, Plissé from Oasis features a pleated ‘body’ that’s cinched in at the waist with a gold or chrome metal ring. www.oasisgroup.it

 

Bathroom Trend #3 Going green

Nowadays, the influence of nature on design is less of a trend and more of a given. That said, the connection appears more pronounced now than previous years. Take green, the colour most synonymous with nature and the great outdoors. In 2017, greens were all light, bright and leafy. Since then, the colour has taken a darker turn, adopting a more masculine feel.

Bette’s BetteLux Shape bath is an excellent case in point, shown in a new Forest finish that changes shade depending on how the light falls. This gives the glazed titanium steel from which the bathroom specialist manufactures its designs an optical depth that makes it look almost alive.

A dark green bath isn’t for the faint-hearted. In light of this, Ritmonio has gone green (but on a much smaller scale), casting its Haptic showerhead in eight colours, including Amazzonia.

Forest lends a nature-inspired look to the BetteLux Shape bath from Bette. www.bette.de

 

Made of concrete, the Haptic showerhead from Ritmonio is featured in Amazzonia, one of eight colours from its ‘World’s colours’ collection. www.ritmonio.it

 

Bathroom Trend #4: Ode to orange

What are your thoughts on burnt orange? Too bold? A bit brassy? If you’re cautious about colour, you might be tempted to give it a miss. However, used sparingly, a pop of burnt orange injects warmth into a restrained aesthetic.

Consider, for example, Kartell by Laufen’s accessory collection, now available in an expanded colour palette including burnt orange. Paired with white sanitaryware, it adds a palpable joie de vivre to a space without overpowering it.

For a more muted take on orange, look to matt finishes that absorb light rather than reflect it. The result is understated elegance. Once again, Ritmonio has nailed it with its new range of colours. Shown below is Sahara.

Kartell by Laufen has boosted its accessories range with burnt orange. www.laufen.com

 

The Haptic tap by Ritminio features a concrete handle in Sahara, one of eight colours from its ‘World’s colours’ collection. www.ritmonio.it

 

Bathroom Trend #5: The beauty of black

Orange is not yet the new black when it comes to bathrooms. In fact, black is still around in all its sleek and stylish glory. Pair it with metals to add a touch of glamour to your bathroom; offset it with white to work the classic monochrome look; contrast it with a bright colour to make your scheme pop.

A few of our favourite black designs from Salone del Bagno include:

The metal insert is not only a beautiful design feature of the Tao washbasin by Kreoo, but it also simplifies production. The sectioning of the washbasin allows Tao to be carved from multiple small blocks of marble, reducing the waste of material. www.kreoo.com

 

All elements of Devon & Devon’s Black Diamond collection are made of turned brass and black ceramic, and are distinguished by elegant diamond-edged black glass jewel ends. Available finishes in addition to chrome include light gold, polished bronze and nickel. www.devon-devon.com

 

Bette dabbled in the dark side and showed BetteLux Shape in its new Midnight finish. www.bette.de

Bathroom Trend #6: A question of personal taste

There are no rights or wrongs when it comes to decorating a bathroom in 2018. Ultimately, it doesn’t matter what you choose as long as you pick pieces that speak to you.

Perfectly timed to chime with this spirit of personalisation is MyEdition from AXOR, a new collection of taps created in collaboration with Stuttgart-based design studio Phoenix that’s designed for those who want to be different. The taps can be customised in a choice of materials including the usual suspects – metal and marble – as well as a couple of more unexpected options, wood and leather.

For its 25th anniversary, AXOR presented AXOR MyEdition, a new dimension of individualisation developed by Phoenix Design. www.hansgrohe.co.uk

Bathroom Trend #7: Rest and relaxation

Customisation isn’t the only way for individualism to manifest itself in the bathroom. It takes place behind the scenes too. Take digital showers, which cut out the need for temperamental manual controls to achieve the perfect water temperature. Instead, you can set temperature at the touch of a button.

Digital showers are just the beginning. Glass1989 presented new additions to its SpaRituals collection, including the Mawi bathtub, which boasts SkinSublime, which fills the water with oxygen-rich micro bubbles. These are said to improve cellular regeneration, stimulate collagen production and combat free radicals that cause skin ageing.

Meanwhile, Kos debuted its Quadrant Pool Relax by Ludovica + Roberto Palomba. A mini infinity pool suitable for indoors and outdoor use, its features include the Milk system, which releases tiny oxygen particles into the water, turning it from clear to milky white. Kos claims that the system helps tone muscles, stimulate skin hydration and restore tired bodies.

New additions to Glass1989’s SpaRituals collection included the Mawi bathtub.  www.glass1989.com

 

Ludovica + Roberto Palomba designed the Quadrant Pool Relax for Kos. It’s suitable for both indoors and outdoors. www.zucchettikos.it

 

Bathroom Trend #8: Living bathroom

Trends seen at trade exhibitions don’t become mainstream overnight. Some bubble under the surface for years before becoming mainstream. Take the living bathroom, the idea that the bathroom is another living space and should be treated as such. This thinking has been the subject of many a trends discussion (and has subsequently filtered into luxury homes) but it’s still a new concept for the majority.

What helps the cause is when big brands pick up the mantle. Cue VitrA, which unveiled Plural, its new living bathroom concept, at the exhibition. Created in collaboration with American designer Terri Pecora, Plural introduces the bathroom as a social hub where people meet and reconnect with themselves, their close friends and family. To signify the sense of warmth and domesticity, Pecora has conceived organic-shaped design elements in neutral colours and wood finishes that can be used in multiple combinations to form a personalised intimate setting.

“At VitrA, we wanted to create a new methodology that responds to the recent evolution of the bathroom ritual,” explains Erdem Akan, design director at VitrA.”We focused on the time spent in the bathroom and our interaction within the space rather than the products.”

Plural by American designer Terri Pechora for VitrA comprises organic-shaped elements in neutral colours and wood finishes. www.vitra.com

 

 

Design and Innovation in the Bathroom Market 2018

Trend-Monitor-Design-Innovation-Report

This report tracks design and innovation trends, both within the bathroom market and the wider environments. 

Our design and innovation team evaluates new innovations, designs and technology for bathrooms, looking beyond the latest colour and material fads to provide a clear picture for new product development teams.

 

This report will be published in December 2018

If you are a Bathroom category Insight Partner, this report will automatically be added to your account

 

Bathroom Brand Tracker Report 2018

Trend-Monitor-Bathroom-Brand-Tracker

Our bathroom brand tracker monitors awareness, perception, position and associations of a number of different bathroom brands.

Long purchase cycles and disparate routes to market for bathroom products has historically meant low awareness and loyalty for many bathroom brands.  However, this is changing with the rise of ‘influencer’ platforms using social media to promote home improvement brands directly to the consumer.

Our brand tracker is a valuable tool to understand how consumer awareness and brand perceptions are changing over a period of time and in comparison to competitor brands

 

This report will be published in January 2019

If you are a Bathroom category Interactive Insight Partner, this report will automatically be added to your account

 

Global Megatrends and their influence on the KBB Market 2018

Trend-Monitor-Global-Megatrends-Report-2018

This report highlights a number of key global megatrends and assesses the impact these global phenomenons will have on the KBB market in the future.

This analysis of the bigger social, demographic, economic, environmental trends explains how these mega-trends interact with each other and influence today’s consumer in terms of how they live their lives and consequently the type of products they will buy for their homes

For each global megatrend, there are a number of associated macrotrends which are felt at a local level and the challenge for today’s business leaders is to analyse these major global shifts, to look at the different opportunities they represent and move their organisations to respond accordingly, at the same time as being resilient to a constantly fluctuating global landscape.

 

This cross-category report will be published in November 2018

If you are one of our Insight Partners, this report will automatically be added to your account