A global report of perceptions on air quality among Gen Z, Millennials and Generation X

According to Blueair, clean air is the new luxury; fundamental to healthy human life, the way we think, how well we sleep and how long we live.

This report is the result of questions about the air we breathe put to more than 6,000 people across three generations from five countries: China, India, South Korea, the UK and the US. They found differences and similarities in their perceptions about clean air and three emerging trends.

  • Increased concern for indoor air quality
  • Children are the focus of concern
  • Access to clean air influences lifestyle choices

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