Bathroom Product Purchase Process, Consumer Insight 2018


This report evaluates the ‘how, what, why and where’  decisions within the consumer purchase process for a complete new bathroom.

Our research investigates the motivations behind the purchase of a bathroom, where consumers research prior to purchase, how they chose between different products, how the area is planned and designed, the barriers to sales, the major influences during the process, why a retail outlet is chosen and much more


This report will be published in September 2018

If you are a Bathroom category Insight Partner, this report will automatically be added to your account


Note: This report is a collaboration between Trend-Monitor and the Bathroom Manufacturers’ Association.  If you are member of the BMA, you will receive a promo code which will allow you to access this report.  
If you haven’t received this code, please contact the BMA.


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