It’s all change for Trend-Monitor in 2023

We are pleased to announce that, following a number of successful collaborations with the Bathroom Manufacturers Association, our founder Jane Blakeborough has taken up the position of Research Manager at the BMA.

This new position will run alongside Jane’s research role at Trend-Monitor and for our kitchen, surfaces and outdoor living category clients, it’s business as usual.

However all our UK bathroom research and related insights now come under the umbrella of the BMA and will be available to members of the BMA only

Exciting New Projects for 2023

Working with the BMA has provided the opportunity and funding to run some exciting research projects this year, namely an ‘Understanding the Installer’ insight project, the results of which will be revealed at Installer Show 2023 in June, and also an update of the ‘Behind the Bathroom Door’ diary study that we initially ran for the BMA back in 2018.

I’m delighted to welcome Jane Blakeborough to the BMA secretariat team as our new Research Manager. Many members will already be familiar with Jane from the projects which she has previously conducted on behalf of the association. As part of our small team, Jane provides a new string to our bow. BMA will now be able to deliver to members more insights, more frequently.

Tom Reynolds, CEO Bathroom Manufacturers Association

Kitchen, Surfaces and Outdoor Living Brands

Jane continues to head up bespoke research projects for all other home improvement sectors via Trend-Monitor, bringing a wealth of experience in working with major brands to fully understand what makes their customer base tick.

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