you already have access to more BUSINESS data than you REALISE

But how well are you turning this data into actionable market and consumer insights
that really drive business strategy and innovation?

Run our Actionable Insights Audit and find out

In less than 5 minutes, this interactive scorecard will identify the key strengths and weaknesses within your insight generation programme across
EIGHT key business criteria

Described as …
“thought-provoking”
and
“makes you realise you don’t have the insights you really need”

OUTSOURCE YOUR INSIGHT MANAGEMENT

Our Four-Stage Insight Management Process is a flexible, cost-effective way to generate a programme of actionable insights for your organisation

1. Insight Audit

A review of available and recommended data resources

2. Trend Mapping

An overview of the wider influences on your business

3. Joining the Dots

Eliminating the silos and bringing the data together

4. Implementation

A systemized process of generating on-going market insights

FIND OUT MORE

⇒ RESOURCEFUL

We point you towards a wide range of free data and insight resources to supplement your own internal data

⇒ COST-EFFECTIVE

We offer a cheaper, more flexible option to employing a full-time insight manager

⇒ ACTIONABLE

We understand your market sector and ensure that the insights generated are actionable and relevant

⇒ FLEXIBLE

We deliver your insights in a time-frame and format that suits your business and your team

⇒ FILLING THE GAPS

We highlight gaps in your data sets and offer options for generating a comprehensive insight database

⇒ DATA INTEGRITY

We check the integrity of all data and insights in terms of relevance and validity, timeliness and compatibility

⇒ QUALITY NOT QUANTITY

We take the large quantities of data available to businesses and distil this into quality insights

⇒ INDUSTRY-CENTRIC

We have an in-depth knowledge of the UK home improvement market and product sectors

⇒ CONSTANT ANALYSIS

We continually monitor the wider trends influencing homeowners and their purchase behaviours

⇒ FOCUSED

We filter out the noise and only present insights relevant to your target market

⇒ SYSTEMIZED PROCESS

We implement a process of continuous insights that can be accessed via self-serve dashboards

⇒ TIME SENSITIVE

We recognise the importance of generating timely insights from the most up-to-date information and data

Understanding the market you operate in and what drives your customers purchasing decisions in today’s economic climate is more important than ever before.

One thing is for certain – there will be change and disruption, and managing a path through this takes more than a gut instinct for the market, it requires timely and predictive insights generated from validated data and information. 

And these insights must to be relevant to your target market and enable business leaders to make informed, effective and intelligent decisions that drive strategy and innovation.  

The truth is you already have access to more market and consumer insights than you realise.
The trick is knowing what to look for and what to ignore ….

Our industry-specific insight management process takes a systemized approach which assesses and validates the available data, filters out the noise and highlights the gaps, analyses the information and presents actionable insights for your organisation.

We are the intelligent, cost-effective, flexible way to move from instinct to insights to action

How Insight-Driven is your Organisation?

Run the actionable insights audit to find out
MOVE FROM INSTINCT TO INSIGHT TO ACTION
kitchens

KITCHENS

BATHROOMS

surfaces

SURFACES

outdoor-living

OUTDOOR LIVING

OUR MONTHLY TREND BRIEFING EMAIL IS PACKED FULL OF TREND UPDATES AND INSIGHTS
FOR THE HOME IMPROVEMENT SECTOR

Want to keep up to date with the latest trends and insights for the home improvement sector?
Sign up to our trend briefing email …