you already have access to more BUSINESS data than you REALISE
But how well are you turning this data into actionable market and consumer insights
that really drive business strategy and innovation?
In less than 5 minutes, this interactive scorecard will identify the key strengths and weaknesses within your insight generation programme across
EIGHT key business criteria
Described as …
“makes you realise you don’t have the insights you really need”
OUTSOURCE YOUR INSIGHT MANAGEMENT
Our Four-Stage Insight Management Process is a flexible, cost-effective way to generate a programme of actionable insights for your organisation
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1. Insight Audit
A review of available and recommended data resources
2. Trend Mapping
An overview of the wider influences on your business
3. Joining the Dots
Eliminating the silos and bringing the data together
A systemized process of generating on-going market insights
We point you towards a wide range of free data and insight resources to supplement your own internal data
We offer a cheaper, more flexible option to employing a full-time insight manager
We understand your market sector and ensure that the insights generated are actionable and relevant
We deliver your insights in a time-frame and format that suits your business and your team
⇒ FILLING THE GAPS
We highlight gaps in your data sets and offer options for generating a comprehensive insight database
⇒ DATA INTEGRITY
We check the integrity of all data and insights in terms of relevance and validity, timeliness and compatibility
⇒ QUALITY NOT QUANTITY
We take the large quantities of data available to businesses and distil this into quality insights
We have an in-depth knowledge of the UK home improvement market and product sectors
⇒ CONSTANT ANALYSIS
We continually monitor the wider trends influencing homeowners and their purchase behaviours
We filter out the noise and only present insights relevant to your target market
⇒ SYSTEMIZED PROCESS
We implement a process of continuous insights that can be accessed via self-serve dashboards
⇒ TIME SENSITIVE
We recognise the importance of generating timely insights from the most up-to-date information and data
Understanding the market you operate in and what drives your customers purchasing decisions in today’s economic climate is more important than ever before.
One thing is for certain – there will be change and disruption, and managing a path through this takes more than a gut instinct for the market, it requires timely and predictive insights generated from validated data and information.
And these insights must to be relevant to your target market and enable business leaders to make informed, effective and intelligent decisions that drive strategy and innovation.
The truth is you already have access to more market and consumer insights than you realise.
The trick is knowing what to look for and what to ignore ….
Our industry-specific insight management process takes a systemized approach which assesses and validates the available data, filters out the noise and highlights the gaps, analyses the information and presents actionable insights for your organisation.
We are the intelligent, cost-effective, flexible way to move from instinct to insights to action
How Insight-Driven is your Organisation?
OUR MONTHLY TREND BRIEFING EMAIL IS PACKED FULL OF TREND UPDATES AND INSIGHTS
FOR THE HOME IMPROVEMENT SECTOR