PANTONE Colour of the Year 2016

Pantone Colour of the Year 2016

PANTONE has announced their colour of the year for 2016 and this time they have chosen a blending of two shades – Rose Quartz (PANTONE 13-1520) and Serenity (PANTONE 15-3919).

Rose Quartz is described as “a persuasive yet gentle tone that conveys compassion and a sense of composure”. Serenity as “weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times”.

 

As the world’s leading authority on colour and colour trend forecasting, the Pantone colour of the year will determine the direction of fashion, influence interiors and even impact on the food we eat.  However this year, rather than just representing a pretty colour combination, these colours embody a political and philosophical commentary on the world we are living in today

According to Pantone’s announcement about the chosen hues “As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.

In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage

Source: PANTONE

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