This report is the result of a diary study which follows 50 UK householders as they go about their daily kitchen activities, and offers a real understanding into kitchen behaviours and produce usage.
The study is in the format of an online interactive diary with two-way, real-time communication between the researchers and the participants. This enables daily tasks to be set, further details requested, images and videos uploaded, different workday and rest day behaviours to be captured, and much more.
By conducting diary studies which follow homeowners in real time as they use products within their homes, we are able to provide true insights into where product improvements can be made and the opportunities for new product development.
This report will be published in June 2018
If you are a Kitchen category Insight Partner, this report will automatically be added to your account