Category Archives: Reports

Bathroom Product Purchase Process, Consumer Insight 2018

Trend-Monitor-bathroom-purchase-behaviour-consumer-insight

This report evaluates the ‘how, what, why and where’  decisions within the consumer purchase process for a complete new bathroom.

Our research investigates the motivations behind the purchase of a bathroom, where consumers research prior to purchase, how they chose between different products, how the area is planned and designed, the barriers to sales, the major influences during the process, why a retail outlet is chosen and much more

 

This report will be published in July 2018

If you are a Bathroom category Insight Partner, this report will automatically be added to your account

 

Note: This report is a collaboration between Trend-Monitor and the Bathroom Manufacturers’ Association.  If you are member of the BMA, you will receive a promo code which will allow you to access this report.  
If you haven’t received this code, please contact the BMA.

 

Consumer Trends and their influence on the KBB market 2018

Trend-Monitor-consumer-trends-analysis-2018

Rapid advancements in technology and connectivity mean that today’s consumers can get what they want, when they want, where they want it.  And as consumers continue to question their purchasing decisions in line with their values and priorities, their relationships with brands are evolving.

This report focuses on emerging consumer trends and how they will define what consumers will want to buy for their homes in the future.

 

This cross-category report will be published in August 2018

If you are one of our Insight Partners, this report will automatically be added to your account

 

Luxury Kitchen UK Market 2017

Trend-Monitor-Luxury-Kitchen-Market-Report-2017

This report by specialist research company JKMR covers a range of key figures for luxury fitted kitchen products in the UK, including fitted units, integrated major domestic appliances, worktops, sinks, taps and associated fittings.

Five Key Findings from the Report :-

  1. In the short term the UK luxury kitchen market is expected to continue to grow both in terms of sales levels and market
    share. Wealthy households remain even in times of economic downturn, and there is no evidence to suggest such households
    want to move away from fitted kitchens.
  2. New build sales will continue to have a role in sector growth in the medium term, with rising numbers of top end family housing constructed in smaller-scale developments.
  3. Sales continued to be driven by the kitchen as a ‘showcase’ room, and rising property prices leading householders to invest
    in major renovation, in order to create their ‘dream’ home.
  4. The luxury sector currently accounts for more than 32% of total kitchen market spend. However it is not expected to exceed a 34% level in the foreseeable future.
  5. A ‘stratospheric’ sub-sector of the luxury kitchen market has developed, where the budget is in excess of £75k. In this market, once clients make up their mind to spend serious money on their kitchen, then cost does become literally ‘no object’.

For the purposes of this report, the luxury kitchen sector is defined as client spend on fitted units at RSP (ex VAT) of at least £12,000, with a total core kitchen product budget of at least £28,000 (ex VAT).   Once VAT, ancillary products and any free-standing major domestic appliances, tiling, heating, flooring, fitting & decorating costs, plus spend on additional utility or second kitchen area, are factored in, a total budget starting point would typically be in the region of £40,000.

The report covers

  • Signature features of the Luxury Kitchen Market
  • Sector analysis by volume and value
  • Sales Trends
  • Trends in market share
  • Qualitative review of sector developments

 

If you are a Kitchen Category Insight Partner, this report will automatically be added to your account

The 2018 edition of this report will be published in October 2018

 

About JKMR

JKMR was established by Jayne Barber in 1998 as the UK’s only business-to-business research company specialising in the fitted kitchen product industries, providing a range of multi-client reports and consultancy services to meet the day-to-day needs of those supplying the market.  JKMR clients include major names in all sectors of the UK and European fitted kitchen markets, as well as global names in the financial investment and business analysis.

JKMR is a Corporate Member of the KBSA and lead supplier of market figures to the Association.  JKMR data is regularly cited in the KBB trade press, and Jayne also provides articles for the wider broadcast and published consumer interiors media.

Jayne has three decades of experience researching the kitchen market.  Prior to establishing JKMR Jayne was Senior Research Analyst for the Kitchen Information Service, and has worked both for KBBReview and Emap, publishers of the Kitchens Magazine.  Jayne ‘cut her teeth’ on kitchen matters back in the late 1980s as Staff Writer for the Kitchen, Bathroom & Bedroom Industries Yearbook & Directory.

Contact: jkbarber1965@live.co.uk

Bathroom Behaviours and Product Usage Report 2018

Trend-Monitor Bathroom Behaviour and Product Usage

This report is the result of a 7-day diary study which follows 50 UK householders as they go about their daily bathroom activities, and offers a real understanding into bathroom behaviours and product usage. 

The study is in the format of an online interactive diary with two-way, real-time communication between the researchers and the participants.  This enables daily tasks to be set, further details requested, images and videos uploaded, different workday and rest day behaviours to be captured, and much more.

By conducting diary studies which follow homeowners in real time as they use products within their homes, we are able to provide true insights into where product improvements can be made and the opportunities for new product development.

This report will be published in June 2018

If you are a Bathroom category Insight Partner, this report will automatically be added to your account

 

Note: This report is a collaboration between Trend-Monitor and the Bathroom Manufacturer’s Association.  If you are member of the BMA, you will receive a promo code which will allow you to access this report. 
If you haven’t received this code, please contact the BMA.

Bathroom Brand Tracker Report 2018

Trend-Monitor-Bathroom-Brand-Tracker

Our bathroom brand tracker monitors awareness, perception, position and associations of a number of different bathroom brands.

Long purchase cycles and disparate routes to market for bathroom products has historically meant low awareness and loyalty for many bathroom brands.  However, this is changing with the rise of ‘influencer’ platforms using social media to promote home improvement brands directly to the consumer.

Our brand tracker is a valuable tool to understand how consumer awareness and brand perceptions are changing over a period of time and in comparison to competitor brands

 

This report will be published in January 2019

If you are a Bathroom category Insight Partner, this report will automatically be added to your account

 

Global Megatrends and their influence on the KBB Market 2018

Trend-Monitor-Global-Megatrends-Report-2018

This report highlights a number of key global megatrends and assesses the impact these global phenomenons will have on the KBB market in the future.

This analysis of the bigger social, demographic, economic, environmental trends explains how these mega-trends interact with each other and influence today’s consumer in terms of how they live their lives and consequently the type of products they will buy for their homes

For each global megatrend, there are a number of associated macrotrends which are felt at a local level and the challenge for today’s business leaders is to analyse these major global shifts, to look at the different opportunities they represent and move their organisations to respond accordingly, at the same time as being resilient to a constantly fluctuating global landscape.

 

This cross-category report will be published in November 2018

If you are one of our Insight Partners, this report will automatically be added to your account

 

Retail Trends and their influence on the KBB Market 2018

Trend-Monitor-Retail-Trends-2018

Our round up of retail trends sheds light on where retailing is going in the future and how this will influence KBB retailers. 

We focus on how the different trends interact with each other and they will determine the way in which consumers will want to buy their kitchens, bathrooms and surfaces in the future.

 

This cross-category report will be published in October 2018

If you are one of our Insight Partners, this report will automatically be added to your account

 

Kitchen Brand Tracker Report 2018

Trend-Monitor-Kitchen-Brand-Tracker

Our kitchen brand tracker monitors awareness, perception, position and associations of a number of different kitchen brands.

Long purchase cycles and disparate routes to market for kitchen products has historically meant low awareness and loyalty for many kitchen brands.  However, this is changing with the rise of ‘influencer’ platforms using social media to promote home improvement brands directly to the consumer.  Our brand tracker is a valuable tool to understand how consumer awareness and brand perceptions are changing over a period of time and in comparison to competitor brands

 

This report will be published in January 2019

If you are a Kitchen category Insight Partner, this report will automatically be added to your account

 

Design and Innovation in the Kitchen Market 2018

Trend-Monitor-Design-and-Innovation-Trends

This report tracks design and innovation trends, both within the kitchen market and the wider environments. 

Our design and innovation team evaluates new innovations, designs and technology for kitchens, looking beyond the latest colour and material fads to provide a clear picture for new product development teams.

 

This report will be published in December 2018

If you are a Kitchen category Insight Partner, this report will automatically be added to your account

 

Kitchen Product Purchase Process, Consumer Insight Report 2018

Trend-Monitor-kitchen-product-purchase-process

This report evaluates the ‘how, what, why and where’  decisions within the consumer purchase process for a complete new kitchen.

Our research investigates the motivations behind the purchase of a kitchen, where consumers research prior to purchase, how they chose between different products, how the area is planned and designed, the barriers to sales, the major influences during the process, why a retail outlet is chosen and much more

 

This report will be published in July 2018

If you are a Kitchen category Insight Partner, this report will automatically be added to your account