Category Archives: Kitchen

Luxury Kitchen UK Market 2017

Trend-Monitor-Luxury-Kitchen-Market-Report-2017

This report by specialist research company JKMR covers a range of key figures for luxury fitted kitchen products in the UK, including fitted units, integrated major domestic appliances, worktops, sinks, taps and associated fittings.

Five Key Findings from the Report :-

  1. In the short term the UK luxury kitchen market is expected to continue to grow both in terms of sales levels and market
    share. Wealthy households remain even in times of economic downturn, and there is no evidence to suggest such households
    want to move away from fitted kitchens.
  2. New build sales will continue to have a role in sector growth in the medium term, with rising numbers of top end family housing constructed in smaller-scale developments.
  3. Sales continued to be driven by the kitchen as a ‘showcase’ room, and rising property prices leading householders to invest
    in major renovation, in order to create their ‘dream’ home.
  4. The luxury sector currently accounts for more than 32% of total kitchen market spend. However it is not expected to exceed a 34% level in the foreseeable future.
  5. A ‘stratospheric’ sub-sector of the luxury kitchen market has developed, where the budget is in excess of £75k. In this market, once clients make up their mind to spend serious money on their kitchen, then cost does become literally ‘no object’.

For the purposes of this report, the luxury kitchen sector is defined as client spend on fitted units at RSP (ex VAT) of at least £12,000, with a total core kitchen product budget of at least £28,000 (ex VAT).   Once VAT, ancillary products and any free-standing major domestic appliances, tiling, heating, flooring, fitting & decorating costs, plus spend on additional utility or second kitchen area, are factored in, a total budget starting point would typically be in the region of £40,000.

The report covers

  • Signature features of the Luxury Kitchen Market
  • Sector analysis by volume and value
  • Sales Trends
  • Trends in market share
  • Qualitative review of sector developments

 

If you are a Kitchen Category Insight Partner, this report will automatically be added to your account

The 2018 edition of this report will be published in October 2018

 

About JKMR

JKMR was established by Jayne Barber in 1998 as the UK’s only business-to-business research company specialising in the fitted kitchen product industries, providing a range of multi-client reports and consultancy services to meet the day-to-day needs of those supplying the market.  JKMR clients include major names in all sectors of the UK and European fitted kitchen markets, as well as global names in the financial investment and business analysis.

JKMR is a Corporate Member of the KBSA and lead supplier of market figures to the Association.  JKMR data is regularly cited in the KBB trade press, and Jayne also provides articles for the wider broadcast and published consumer interiors media.

Jayne has three decades of experience researching the kitchen market.  Prior to establishing JKMR Jayne was Senior Research Analyst for the Kitchen Information Service, and has worked both for KBBReview and Emap, publishers of the Kitchens Magazine.  Jayne ‘cut her teeth’ on kitchen matters back in the late 1980s as Staff Writer for the Kitchen, Bathroom & Bedroom Industries Yearbook & Directory.

Contact: jkbarber1965@live.co.uk

Global Megatrends and their influence on the KBB Market 2018

Trend-Monitor-Global-Megatrends-Report-2018

This report highlights a number of key global megatrends and assesses the impact these global phenomenons will have on the KBB market in the future.

This analysis of the bigger social, demographic, economic, environmental trends explains how these mega-trends interact with each other and influence today’s consumer in terms of how they live their lives and consequently the type of products they will buy for their homes

For each global megatrend, there are a number of associated macrotrends which are felt at a local level and the challenge for today’s business leaders is to analyse these major global shifts, to look at the different opportunities they represent and move their organisations to respond accordingly, at the same time as being resilient to a constantly fluctuating global landscape.

 

This cross-category report will be published in November 2018

If you are one of our Insight Partners, this report will automatically be added to your account

 

Retail Trends and their influence on the KBB Market 2018

Trend-Monitor-Retail-Trends-2018

Our round up of retail trends sheds light on where retailing is going in the future and how this will influence KBB retailers. 

We focus on how the different trends interact with each other and they will determine the way in which consumers will want to buy their kitchens, bathrooms and surfaces in the future.

 

This cross-category report will be published in October 2018

If you are one of our Insight Partners, this report will automatically be added to your account

 

Kitchen Brand Tracker Report 2018

Trend-Monitor-Kitchen-Brand-Tracker

Our kitchen brand tracker monitors awareness, perception, position and associations of a number of different kitchen brands.

Long purchase cycles and disparate routes to market for kitchen products has historically meant low awareness and loyalty for many kitchen brands.  However, this is changing with the rise of ‘influencer’ platforms using social media to promote home improvement brands directly to the consumer.  Our brand tracker is a valuable tool to understand how consumer awareness and brand perceptions are changing over a period of time and in comparison to competitor brands

 

This report will be published in January 2019

If you are a Kitchen category Insight Partner, this report will automatically be added to your account

 

Design and Innovation in the Kitchen Market 2018

Trend-Monitor-Design-and-Innovation-Trends

This report tracks design and innovation trends, both within the kitchen market and the wider environments. 

Our design and innovation team evaluates new innovations, designs and technology for kitchens, looking beyond the latest colour and material fads to provide a clear picture for new product development teams.

 

This report will be published in December 2018

If you are a Kitchen category Insight Partner, this report will automatically be added to your account

 

Kitchen Product Purchase Process, Consumer Insight Report 2018

Trend-Monitor-kitchen-product-purchase-process

This report evaluates the ‘how, what, why and where’  decisions within the consumer purchase process for a complete new kitchen.

Our research investigates the motivations behind the purchase of a kitchen, where consumers research prior to purchase, how they chose between different products, how the area is planned and designed, the barriers to sales, the major influences during the process, why a retail outlet is chosen and much more

 

This report will be published in July 2018

If you are a Kitchen category Insight Partner, this report will automatically be added to your account

 

Kitchen Behaviours and Product Usage Report 2018

Trend-Monitor-Kitchen-Behaviours-Product-Usage

This report is the result of a diary study which follows 50 UK householders as they go about their daily kitchen activities, and offers a real understanding into kitchen behaviours and product usage. 

The study is in the format of an online interactive diary with two-way, real-time communication between the researchers and the participants.  This enables daily tasks to be set, further details requested, images and videos uploaded, different workday and rest day behaviours to be captured, and much more.

By conducting diary studies which follow homeowners in real time as they use products within their homes, we are able to provide true insights into where product improvements can be made and the opportunities for new product development.

This report will be published in June 2018

If you are a Kitchen category Insight Partner, this report will automatically be added to your account

 

Fitted Kitchen Market UK Overview 2017

Trend-Monitor fitted kitchen market report

This report by specialist research company JKMR covers a range of key figures for the total UK fitted kitchen products market, with a particular focus on fitted kitchen furniture sold to permanent domestic residences

The information in the report has been compiled from data and research carried out by JKMR and is an abridged version of the JKMR “Fitted Kitchen Overview Report 2017.”

Key Points

  • Despite fears that Brexit would disrupt consumer spending, 2016 saw the UK fitted kitchen market experience a year of growth, up 6.6% (in value) on 2015
  • Kitchen installations reached a new high point, as while consumers continued to seek out products that up-graded on their existing kitchen.
  • By the final quarter of 2016 there were signs that market value improvement was now being impacted by supplier price rises rather than consumer-driven higher expenditure.
  • 2017 will continue to see market growth but at a slower rate than in 2015/2016. Current economic indications suggest consumer confidence and disposable incomes are being affected by low wage inflation and increase in the basic cost of living, while inevitably any political uncertainty also affects consumer attitudes to housing and ‘big ticket’ investment.

If you are a Kitchen Category Insight Partner, this report will automatically be added to your account

The 2018 edition of this report will be published in October 2018

About JKMR

JKMR was established by Jayne Barber in 1998 as the UK’s only business-to-business research company specialising in the fitted kitchen product industries, providing a range of multi-client reports and consultancy services to meet the day-to-day needs of those supplying the market.  JKMR clients include major names in all sectors of the UK and European fitted kitchen markets, as well as global names in the financial investment and business analysis.

JKMR is a Corporate Member of the KBSA and lead supplier of market figures to the Association.  JKMR data is regularly cited in the KBB trade press, and Jayne also provides articles for the wider broadcast and published consumer interiors media.

Jayne has three decades of experience researching the kitchen market.  Prior to establishing JKMR Jayne was Senior Research Analyst for the Kitchen Information Service, and has worked both for KBBReview and Emap, publishers of the Kitchens Magazine.  Jayne ‘cut her teeth’ on kitchen matters back in the late 1980s as Staff Writer for the Kitchen, Bathroom & Bedroom Industries Yearbook & Directory.

Latest research into adding value to a home

Trend-Monitor_new-research-into-house-prices

New research from the Federation of Master Builders (FMB) and the HomeOwners Alliance (HOA), estimates that it’s possible to add almost £50,000 to the value of a home in just seven days.

The key findings from this research into the projects which can add the most value to a home, in the shortest space of time and in particular parts of the country, include:

  • Removing an internal wall to create an open plan kitchen and diner can add £48,417 in seven days to an averagely priced home in London;
  • Building a garden room or outside playroom for the kids can add £35,611 in 14 days to an averagely priced home in Surrey;
  • Investing in kitchen improvements such as new flooring, a new worktop and new cabinet doors can add £26,838 in eight days to an averagely priced home in Dorset
  • Converting a cupboard under the stairs into a downstairs toilet can add £26,708 in seven days to an averagely priced home in Surrey;
  • Converting part of the master bedroom into an en suite bathroom can add £14,525 in 11 days to an averagely priced home in London;
  • Building a new driveway can add £13,354 in nine days to an averagely priced home in Surrey;
  • Installing decking and lighting in the back garden can add £8,946 in seven days to an averagely priced home in Dorset.

Below is their list of projects, costs and the value they can add to a home, broken down by region

Trend-Monitor-FMB research

 

Source: Federation of Master Builders

 

Wellness and the Home

Over the last few years, Wellness has become a word many have heard all too much. It is something we see on social media, on the news, and in magazines, and is now a word hard to escape from.

With various industries across the spectrum capitalising on it, a look into what Wellness really is, and what it can do for us, is long overdue. Holiday companies are selling out of mindfulness and yoga retreats, health-food accounts on Instagram are monopolising the web, and spa treatments are more popular than ever.

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