Category Archives: Bathroom

Here you will find the latest trends, analysis and insight affecting the UK bathroom market. Our intelligence comes from the world’s leading authorities and our own team of experts, exploring everything from product trends and consumer behaviour to the impact of social, economic and environmental megatrends. Our updates and reports are designed to give you a clear understanding of where your market is heading and enable you to steer your business accordingly.

Design and Innovation in the Bathroom Market 2018

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This report tracks design and innovation trends, both within the bathroom market and the wider environments. 

Our design and innovation team evaluates new innovations, designs and technology for bathrooms, looking beyond the latest colour and material fads to provide a clear picture for new product development teams.

 

This report will be published in December 2018

If you are a Bathroom category Insight Partner, this report will automatically be added to your account

 

Bathroom Product Purchase Process, Consumer Insight 2018

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This report evaluates the ‘how, what, why and where’  decisions within the consumer purchase process for a complete new bathroom.

Our research investigates the motivations behind the purchase of a bathroom, where consumers research prior to purchase, how they chose between different products, how the area is planned and designed, the barriers to sales, the major influences during the process, why a retail outlet is chosen and much more

 

This report will be published in July 2018

If you are a Bathroom category Insight Partner, this report will automatically be added to your account

 

Note: This report is a collaboration between Trend-Monitor and the Bathroom Manufacturers’ Association.  If you are member of the BMA, you will receive a promo code which will allow you to access this report.  
If you haven’t received this code, please contact the BMA.

 

Bathroom Behaviours and Product Usage Report 2018

Trend-Monitor Bathroom Behaviour and Product Usage

This report is the result of a 7-day diary study which follows 50 UK householders as they go about their daily bathroom activities, and offers a real understanding into bathroom behaviours and product usage. 

The study is in the format of an online interactive diary with two-way, real-time communication between the researchers and the participants.  This enables daily tasks to be set, further details requested, images and videos uploaded, different workday and rest day behaviours to be captured, and much more.

By conducting diary studies which follow homeowners in real time as they use products within their homes, we are able to provide true insights into where product improvements can be made and the opportunities for new product development.

This report will be published in June 2018

If you are a Bathroom category Insight Partner, this report will automatically be added to your account

 

Note: This report is a collaboration between Trend-Monitor and the Bathroom Manufacturer’s Association.  If you are member of the BMA, you will receive a promo code which will allow you to access this report. 
If you haven’t received this code, please contact the BMA.

Bathroom Brand Tracker Report 2018

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Our bathroom brand tracker monitors awareness, perception, position and associations of a number of different bathroom brands.

Long purchase cycles and disparate routes to market for bathroom products has historically meant low awareness and loyalty for many bathroom brands.  However, this is changing with the rise of ‘influencer’ platforms using social media to promote home improvement brands directly to the consumer.

Our brand tracker is a valuable tool to understand how consumer awareness and brand perceptions are changing over a period of time and in comparison to competitor brands

 

This report will be published in January 2019

If you are a Bathroom category Insight Partner, this report will automatically be added to your account

 

Global Megatrends and their influence on the KBB Market 2018

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This report highlights a number of key global megatrends and assesses the impact these global phenomenons will have on the KBB market in the future.

This analysis of the bigger social, demographic, economic, environmental trends explains how these mega-trends interact with each other and influence today’s consumer in terms of how they live their lives and consequently the type of products they will buy for their homes

For each global megatrend, there are a number of associated macrotrends which are felt at a local level and the challenge for today’s business leaders is to analyse these major global shifts, to look at the different opportunities they represent and move their organisations to respond accordingly, at the same time as being resilient to a constantly fluctuating global landscape.

 

This cross-category report will be published in November 2018

If you are one of our Insight Partners, this report will automatically be added to your account

 

Retail Trends and their influence on the KBB Market 2018

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Our round up of retail trends sheds light on where retailing is going in the future and how this will influence KBB retailers. 

We focus on how the different trends interact with each other and they will determine the way in which consumers will want to buy their kitchens, bathrooms and surfaces in the future.

 

This cross-category report will be published in October 2018

If you are one of our Insight Partners, this report will automatically be added to your account

 

Latest research into adding value to a home

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New research from the Federation of Master Builders (FMB) and the HomeOwners Alliance (HOA), estimates that it’s possible to add almost £50,000 to the value of a home in just seven days.

The key findings from this research into the projects which can add the most value to a home, in the shortest space of time and in particular parts of the country, include:

  • Removing an internal wall to create an open plan kitchen and diner can add £48,417 in seven days to an averagely priced home in London;
  • Building a garden room or outside playroom for the kids can add £35,611 in 14 days to an averagely priced home in Surrey;
  • Investing in kitchen improvements such as new flooring, a new worktop and new cabinet doors can add £26,838 in eight days to an averagely priced home in Dorset
  • Converting a cupboard under the stairs into a downstairs toilet can add £26,708 in seven days to an averagely priced home in Surrey;
  • Converting part of the master bedroom into an en suite bathroom can add £14,525 in 11 days to an averagely priced home in London;
  • Building a new driveway can add £13,354 in nine days to an averagely priced home in Surrey;
  • Installing decking and lighting in the back garden can add £8,946 in seven days to an averagely priced home in Dorset.

Below is their list of projects, costs and the value they can add to a home, broken down by region

Trend-Monitor-FMB research

 

Source: Federation of Master Builders

 

What happens behind the closed bathroom door?

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Why do we spend so long in the shower?  How often is a double-flush required?  How deep is the bath filled?  Is it hot water or cold water first?  How often is the toilet really cleaned?  Does face washing require the plug to be in or out?

What really goes on in the privacy of our bathrooms? 

In April we will be finding out ….

We have asked 50 UK householders to take part in a unique 7-day study into what happens behind the closed bathroom door, in order to get a real understanding of bathroom habits and behaviours,

The study, which is a collaboration between Trend-Monitor and The Bathroom Manufacturers Association (BMA),  is in the format of an online interactive diary with two-way, real-time communication between the researchers and the participants.  This enables daily tasks to be set, further details requested, images uploaded, different workday and rest day behaviours to be captured, and much more.

Alongside the diary study, a quantitative survey will question 500 homeowners on their decision-making process when purchasing a new bathroom and evaluate their satisfaction levels after purchase.  Plus record their awareness of water regulations and legal compliance whilst making their purchases.

“This is the first time any organisation from our industry has questioned the consumer in so much detail about their bathrooms and how they use bathroom products,” said BMA CEO Yvonne Orgill.

“The results of the research will aid the BMA to talk with clarity and credibility when working with the government and other organisations on water issues.”

Jane Blakeborough, research director at Trend-Monitor comments “We have been wanting to run a study of this type for some time now and partnering with the BMA has meant that we have been able to work closely with bathroom manufacturers to understand what it is they really want to know about bathroom product usage in the home environment”

The results of both studies will be made available to BMA members and Trend-Monitor Insight Partners.

For more information, please contact jane@trend-monitor.co.uk, tel 0113 209 3288

 

Top 10 Innovations for the Bathroom of the Future

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A recent survey has revealed that 68% of people believe their bathroom is outdated.

DigitalBridge, a room visualisation tool for home decor and kitchen/bedroom/bathroom retailers, questioned 1,100 consumers to find out which innovations they’d most like to see in the ‘bathroom of the future’.

They found that one in five (46%) thought the most exciting innovations will be in the bathroom.  A further 28% said that the kitchen is most ripe for innovation and just 9% believe that the living room will see most technological change in future.

Half of people also claimed that they would be more likely to shop with a brand that offered them access to technologies such as augmented reality (AR) or artificial intelligence (AI).  This figure rises to 59% among 25–34 year olds.

Despite this, when questioned on their current bathroom tech, 68% of people said they believe their bathroom is outdated — with 42% of these even stating that it is very outdated. Just 14% thought their space was of a modern standard and only 6% believed it to be very modern.

When asked which innovations they would most like to see in the bathroom in the next 10 years, this was the top 10 list:-

  1. A face recognition system which automatically adjusts water temperature and pressure to your personalised settings
  2. A hovering drone mirror which allows you to style the back of your hair with ease
  3. An in-shower voice recognition that allows you to add shampoo, toothpaste and other essentials to your shopping list when they are running low
  4. An augmented reality simulator that shows how a hairstyle could look on your head and provides step-by-step instructions on how to achieve it
  5. A pep-talking mirror that gives you advice on your outfits based on a link to your personal calendar
  6. Three taps — one for hot, cold and ‘just right’
  7. A dressing machine that chooses your outfit and dresses you
  8. A full body air-dryer
  9. A height-adjustable sink, toilet and mirror that moves up and down depending on who is using them
  10. An ambient display which allows you to make a cup of coffee and answer the doorbell from the shower

 

Source:  Digitalbridge

 

 

Wellness and the Home

Over the last few years, Wellness has become a word many have heard all too much. It is something we see on social media, on the news, and in magazines, and is now a word hard to escape from.

With various industries across the spectrum capitalising on it, a look into what Wellness really is, and what it can do for us, is long overdue. Holiday companies are selling out of mindfulness and yoga retreats, health-food accounts on Instagram are monopolising the web, and spa treatments are more popular than ever.

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