This report evaluates the ‘how, what, why and where’ decisions within the consumer purchase process for a complete new bathroom.
Our research investigates the motivations behind the purchase of a bathroom, where consumers research prior to purchase, how they chose between different products, how the area is planned and designed, the barriers to sales, the major influences during the process, why a retail outlet is chosen and much more
This report will be published in July 2018
If you are a Bathroom category Insight Partner, this report will automatically be added to your account
Note: This report is a collaboration between Trend-Monitor and the Bathroom Manufacturers’ Association. If you are member of the BMA, you will receive a promo code which will allow you to access this report.
If you haven’t received this code, please contact the BMA.